BTA's Nov. 4 Webinar to Focus on Crafting a Relevant Sales Message
Wednesday, October 28, 2015
The 95th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Wednesday, Nov. 4. "Are You Relevant Today?" will be led by Mike Lecak, president of Collaborative Consultant Group.
Do your business practices align with your field-level message? Is that message relevant to today's ever-changing decision maker? In this webinar, Lecak will help you identify what messages capture the attention of today's decision makers and will help you craft a relevant sales message.
Lecak has been in the industry since 1983, starting with ComDoc in Pittsburgh, Pennsylvania, then the largest independent dealership of both Ricoh and Lanier copier/MFPs in the East. After a successful 15-year career, he joined Toshiba as a district sales manager. Later, Lecak joined Print Inc. in 2004 to manage sales for the company's channel-focused PrintValue Solutions program. In 2009, he joined Konica Minolta to manage its West Region for managed print. Lecak currently serves as president of Collaborative Consultant Group.
BTA members can register on the BTA website by visiting www.bta.org/BuildingMyBusiness.