BTA's Feb. 11 Webinar to Focus on Google Search Changes
Tuesday, January 26, 2016
The 98th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, Feb. 11. "Google Changed in January — Have You Adjusted?" will be led by Darrell Amy, chief innovation officer at Dealer Marketing.
For the first time ever, Google has published a 250-page report on how to get search rankings. You need to understand how this impacts your dealership. In plain English, copier/MFP industry veteran and online marketing expert Amy will share the latest strategies to get your dealership ranked in Google. You will leave with a framework to evaluate SEO programs, as well as an action plan for your dealership.
Amy is the chief innovation officer of Dealer Marketing. For the past 10 years, he has helped dealers develop online marketing strategies that support their business goals and challenges. Previously he served as a sales rep, sales manager, branch manager and DSM for Toshiba.
BTA members can register on the BTA website by visiting www.bta.org/BuildingMyBusiness.