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BTA Hotline: News

Social Sales Academy Announces LinkedIn Copier Sales Roadshow

Monday, February 22, 2016  
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The Social Sales Academy has announced the LinkedIn Copier Sales Roadshow. Hosted in four cities this April, these one-day events will equip copier/MFP sales reps to use LinkedIn more effectively to win net-new business and go deeper in current accounts. The sessions will be led by social sales coach Larry Levine.

With 27 years of experience as a copier/MFP sales rep in the Los Angeles, California, area, Levine knows what it takes to be successful in a competitive market. Since 2009, he has been integrating LinkedIn with legacy copier/MFP sales skills. The new methodology resulted in generating more than $650,000 in net-new business while achieving total sales of $1.3 million in a net-new major account position in Los Angeles.

"I want to bring the best of what I've learned to the channel," Levine said. "I'm passionate about seeing sales reps win. When LinkedIn is used correctly, the effects can be powerful."

The roadshow will visit four cities in April:
  • Chicago, Illinois: April 14
  • New York City, New York: April 15
  • Phoenix, Arizona: April 18
  • San Francisco, California: April 19
Each power-packed day will equip sales reps with strategies to leverage their network to find qualified sales targets. Participants will learn proven tactics for digital cold calling and how to build a branded profile that gets prospects excited to meet instead of wanting to cancel their appointments. Reps will learn how to get more phone calls returned and how to send out connection requests that get approved.

Dealers across the United States and Australia are benefiting from Levine's social sales coaching.

Following a recent LinkedIn session with his sales team, Bob Gobin, president of Gobin's Inc. in Colorado Springs, Colorado, raved about the program.

"Honestly speaking, this was one of the best training classes we have ever had and it opened our eyes to the way we need to prospect going forward," Gobin said.

The roadshow will be hosted in Wells Fargo conference centers.

"Wells Fargo is proud to be a sponsor for this event," said Todd Lee, vice president of sales, Office Automation Group, Wells Fargo Equipment Finance. "Our sales reps benefited from Larry Levine's training. So, it was natural to help bring this to the rest of the dealer channel."

Other sponsors include the Business Technology Association, Dealer Marketing, MWAi Intelligence, Polek and Polek and Print Audit.

"Print Audit is committed to helping dealers stay on the leading edge of sales effectiveness," said West McDonald, vice president of marketing, Print Audit. "Helping dealer sales teams improve the effectiveness of their social selling skills lines up perfectly with our mission to help office equipment dealers to make more money."

"The response from dealers who have been through Larry's coaching has been very positive," said Darrell Amy, co-founder, Social Sales Academy. "I believe these roadshows will be a big boost to the channel."

To learn more and enroll, visit

The LinkedIn Copier Sales Roadshow is sponsored by the Social Sales Academy, an organization dedicated to helping sales reps grow their businesses with effective social sales skills. While the primary focus of the roadshow is using LinkedIn in the sales process, the event is not affiliated with LinkedIn Corp.

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