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April 27 BTA Webinar to Focus on Website Optimization

Thursday, April 7, 2016  
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The 100th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Wednesday, April 27. "Optimize Your Website for Maximum Lead Generation" will be led by Jeanne Hopkins, senior vice president and chief marketing officer (CMO) at Continuum Managed Services.

During the webinar, Hopkins, a marketing optimization specialist, will provide real-time feedback on audience-submitted websites. The webinar will apply her more than 20 years of experience on how website visitors make choices in terms of selecting companies with which to do business. Hopkins will provide attendees the insight and guidance they need to help win the trust of customers and improve their digital marketing results.

Hopkins has more than 25 years of sales and marketing experience and is known for her data-driven, high-velocity, demand-creation marketing programs for high-growth SaaS companies. Since joining Continuum in 2013, Hopkins has built a metrics-based sales and marketing machine. She is co-author of "Go Mobile," a number-one bestselling mobile marketing book on Amazon.com. Hopkins was vice president of marketing at HubSpot, where her leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating more than 50,000 net-new leads each month. She was CMO of SmartBear and MECLabs, owner of MarketingSherpa, MarketingExperiments and InTouch, as well as senior director of marketing programs and communications for Symmetricom. Hopkins is on the advisory boards of Bedrock Data and BrightInfo, and as well as co-chair of the MassTLC sales and marketing cluster. In 2014, she was named to the MSPmentor 250 list and in 2013, was named to the 10 MSP Industry Executives to Watch in 2014 list. Hopkins has been honored by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals, 2011-2014 and 40 Most Inspiring Leaders in 2015. Follow her on Twitter @jeannehopkins.

BTA members can register on the BTA website by visiting www.bta.org/BuildingMyBusiness.

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