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TonerCycle/InkCycle Announces Partnership With PrintReleaf

Monday, May 02, 2016  
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TonerCycle/InkCycle has announced it has become an authorized channel partner of the PrintReleaf Exchange (PRX), a technology platform that enables cloud-based forest product (e.g., paper) tracking and reforestation. This strategic partnership allows the company to provide its customers with an authentic way to promote sustainable business practices and reduce the environmental impacts that can result from the use of forest products, such as printing.

PRX measures paper consumption through a patent-pending aggregation process that uses the automatic transmission of device and fleet data collected by print management software on imaging devices. This allows end users to help neutralize paper waste, improve efficiency and certifiably participate in sustaining global forests.

With PRX, customers "releaf," or reforest, their paper consumption by planting new trees — equivalent to their paper use — at global reforestation project sites of their choice. Through PrintReleaf's integration with Global Forest Watch, a platform hosted by the World Resources Institute, customer's interface with heat map technology that represents forest loss and gain across the globe, showing them which areas the planet needs trees most. PrintReleaf reforests at a generally accepted rate of 8,333 sheets of paper per tree (this equation is detailed in PrintReleaf's global standard for sustainability). After selecting where they want their paper releafed, customers can use their online portal to track the evolution, growth and survival of their trees over an approximate eight-year time frame for each tree.

"With more than two decades of leadership in environmental sustainability within the aftermarket print cartridge space, we continue to look for ways to deliver greater value to our reseller community, their customers and the environment," said Brad Roderick, executive vice president, TonerCycle/InkCycle. "Our attraction to partnering with PrintReleaf was the transparency and validity of their claims as verified by a worldwide third-party auditing organization."

Since the launch of PrintReleaf, the company has measured more than 635 million pages and releafed more than 75,000 trees.

This partnership also provides TonerCycle/InkCycle's customers with the option to integrate social media, automatically sharing monthly Twitter and Facebook announcements of releaf transactions that promote active participation in sustainable business practices.

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