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HP Inc. Releases Next-Generation A3 Printing Portfolio to Disrupt Copier/MFP Segment

Monday, September 12, 2016  
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HP Inc. has introduced an expansive line of A3 MFPs designed to disrupt the traditional $55 billion A3 copier/MFP category.

The company also announced a definitive agreement to acquire Samsung Electronics Company's printer business in a transaction valued at $1.05 billion, the largest print acquisition in HP's history. Both announcements were made at the beginning of HP's Global Partner Conference.

Highlights of HP's A3 MFP technology breakthroughs include:
  • Sixteen new next-generation HP PageWide and LaserJet platforms, bringing innovation to the copier/MFP segment
  • World-class print security across devices, documents and data
  • Advanced monitoring based on cloud and big-data analytics to predict service and supply needs
  • Affordable color to drive adoption and economics
For decades, the copier/MFP category has lacked the disruptive innovation needed to drive service efficiency, protect against security breaches and deliver cost-effective color. Today, HP is changing this with a next-generation portfolio of A3 MFP printing solutions that deliver the simplicity, reliability, serviceability and security to transform business printing.

With this launch and new channel programs, HP can now deliver an advanced lineup of A3 MFP and A4 laser print solutions for the office that reflects the ongoing industry transition to everything as a service and contractual versus transactional sales.

"The complexity of traditional copiers makes repair and maintenance too inefficient for our partners and customers," said Enrique Lores, president of imaging & printing, HP Inc. "By leveraging our superior printing technology, we can change the status quo with next-generation A3 multifunction printers that improve the overall customer and partner experience, while also serving as a springboard for growth in managed print and document services. This is what we mean by reinventing printing."

HP's full portfolio of A3 MFPs — including three PageWide platforms and 13 LaserJet platforms — will be available as 54 different SKUs with a range of finishing options such as in-cave stapler stacker, hole punch, high capacity staple/stack and booklet makers, to provide the strongest customer experience. By providing a broad range of device options, HP is providing channel partners robust possibilities and pricing flexibility to meet the needs of their customers.

The HP PageWide Enterprise and Pro platforms will make color affordable, along with best-in-class print speeds and lower energy consumption than in-class laser devices. The simple architecture of HP PageWide — with only three components that may need replacing — will help lower servicing costs for channel partners. The single and multifunction devices will have print speeds ranging from 40 pages per minute (ppm) to 60 ppm (and up to 80 ppm in General Office mode). The HP PageWide Pro devices will be available beginning in spring 2017, while the HP PageWide Enterprise devices will be available in fall 2017.

The HP LaserJet Managed MFPs will be available as multifunction devices, with color or monochrome printing and speeds ranging from 22 ppm to 60 ppm. The new LaserJets will have long-life components, fast repair times and will be available beginning in spring 2017.

The company is also introducing HP Smart Device Services, a set of cloud tools and device-based sensing capabilities designed to dramatically enhance the service experience. It monitors and diagnoses many service needs to minimize downtime and cut costs. For example, the service can anticipate parts servicing before the part fails and avoids premature ink and toner replacement.

Smart Device Services is compatible on HP printers and MFPs with FutureSmart, introduced in 2012, including the new A3 PageWide and LaserJet devices. As such, Smart Device Services will enhance service efficiency on partners' fleets and improve uptime on customers' devices. It will be available to qualified channel partners at no additional cost for all contractual devices using HP original supplies.

Print security is a key consideration in the engineering of the new HP A3 MFPs. Customers want to protect their intellectual property and their customers' confidential information. The HP PageWide and LaserJet Enterprise devices feature embedded security features including Sure Start, run-time intrusion detection and whitelisting, making them the world's most secure printers. The HP PageWide Pro devices will feature best-in-class security with features such as secure boot and firmware integrity checking.

All of the new HP PageWide and LaserJet devices can be used with HP's security services and JetAdvantage portfolio of management and security software, including the recently announced JetAdvantage on-demand cloud platform, reducing the burden on partners to secure and manage these devices.

As part of the broader strategy outlined at its Global Partner Conference, HP has introduced a services-led channel business program to support partner success with its A3 portfolio and managed services-designated printers. Qualified partners will receive guaranteed pricing, sales tools and service support.

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