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BTA Hotline: News

Konica Minolta Leads in Loyalty for Eleventh Consecutive Year

Tuesday, February 13, 2018  
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A streak in client loyalty continues for the 11th year in a row as Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has been ranked number one for client loyalty and the highest brand engagement. Brand Keys, a New York–based client loyalty and engagement consultancy, publishes this annual syndicated study, which examines clients' relationships with 740 brands in 83 categories. According to the 2018 Brand Keys Customer Loyalty Engagement Index, the company has been recognized for Brand Loyalty in the "MFP Copier" category.

Brand Keys' 23nd annual Customer Loyalty Engagement Index and research consultancy identifies brands that are best able to engage clients by meeting or exceeding their expectations, thereby creating client loyalty. Brand Keys' Customer Loyalty Engagement Index recognizes the brands that receive the highest loyalty and engagement assessments, and surpass competitors for surprising and delighting clients.

"There is no better testimony to the high quality of our company's products and services than when it comes right from our clients," said Kay Du Fernandez, senior vice president of marketing, Konica Minolta. "We are very proud and appreciative to once again be recognized, and we look forward to continuing to provide the highest-quality solutions and services to our clients."

"Konica Minolta deserves particularly special congratulations this year," said Robert Passikoff, president and founder, Brand Keys. "Clients have spoken for the 11th year in a row, again determining that Konica Minolta was the brand that best met their very high expectations for technology, efficiency and productivity. In addition, Konica Minolta has accomplished this extraordinary feat in the face of shifting category values where only the best-of-the-best were able to maintain their category leadership. We offer them our sincere congratulations for these accomplishments."

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