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BTA Hotline: News

Ricoh Appoints New President & CEO in the Americas

Tuesday, April 3, 2018  
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Ricoh USA Inc. has announced that Joji Tokunaga has been appointed president and CEO of Ricoh in the Americas. He brings 33 years of sales, marketing and management experience to this latest leadership position. In this role, Tokunaga will spearhead the North America team's efforts to bring the global RICOH Ignite growth strategy to its customers and Ricoh Family Group (RFG) dealer partners. Glenn Laverty remains senior vice president of Ricoh Americas marketing, and president and CEO of Ricoh Canada Inc., and reports to Tokunaga.

"Ricoh's global transformation is not only on the path to success, but it's one that has encouraged us to take a look back at our history of innovation," Tokunaga said. "Throughout our more than 80 years, we have brought industry firsts to market that still today remain key business tools to help people share information and, ultimately, work smarter. Our commitment to this innovation stems from our collective passion – our passion to understand, to continually serve and to grow our customers and our dealer partners. I’m looking forward to leading our Americas team further down our transformation path and helping these valued organizations reach their goals."

Ricoh's claims of its successful transformation journey are validated by its customers' continued trust and commitment to it. In fact, Ricoh's customer loyalty index (CLI), a standardized tool that tracks customer loyalty over a period of time, uncovered that its customer loyalty has increased approximately 4 percent in the last 12 months.

Additionally, survey data has found that RFG dealer partner operations' satisfaction has increased by 28 percentage points in two years.

Most recently, Tokunaga served as executive vice president and general manager of shared services within Ricoh Americas, where he oversaw the organization's human resources, finance, legal, supply chain, customer administration, IT, process improvement, marketing and strategic planning functions that provide support to Ricoh's main business units in the Americas. Prior to this, as executive vice president and deputy general manager of shared services, Tokunaga focused on optimizing marketing, IT and operations to align with Ricoh's services-led transformation.

Tokunaga graduated from the University of Delaware.

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