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BTA Hotline: News

Dealer Marketing Is Now Convergo

Monday, April 9, 2018  
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Dealer Marketing has announced the acquisition of Convergo Marketing. The new team will operate under the name Convergo.

"Convergence is the new reality of our industry," said Darrell Amy, founder, Dealer Marketing. "The convergence of office equipment and IT services, along with the integration of sales and marketing driven by new buying habits, requires all of us to rethink the way we sell and market."

Since 2004, Dealer Marketing has served the office technology industry with digital marketing services including website development, search engine optimization, blogging and social media management. Convergo Marketing, a HubSpot Gold Agency partner has provided inbound sales and marketing services to office technology dealers and managed IT providers for the past three years.

"The response from our clients has been very positive as we look for new ways to integrate sales and marketing to drive business growth," said Bill Poole, president, Convergo.

The combined team provides services to help dealers support sales growth:
  • Get Found ensures prospects can find the dealership or reseller online with a three-phase search engine optimization strategy.
  • Get Leads transforms websites from slick online brochures into lead generation engines with calls-to-action on every page of the website.
  • Get Appointments provides sales teams with sequences of emails and scripted calls that measure and maximize prospecting effectiveness.
Growth Driven Design services bring a new approach to websites. Instead of the cost and time commitment of building a new website from the ground up, the Convergo team helps dealers improve their websites over time with an agile approach that adjusts to changing business needs.

The Convergo team also helps dealers implement customized inbound marketing strategies using the HubSpot platform. With many dealers considering HubSpot to integrate and automate their sales and marketing efforts, the Convergo team provides digital marketing services that give dealers a path to inbound. This path includes a spectrum of services ranging from fully customized inbound strategies to semi-custom strategies that leverage best practices across dealerships in non-competing markets.

"Our goal is to create a path for every dealer to benefit from an inbound strategy," Poole said. "I'm excited about the future," Amy said. "As we help our clients grow their managed network services businesses and begin to work with more IT-centric companies, the name Dealer Marketing was becoming limited. Convergo signals the beginning of a new day."

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