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BTA, GreatAmerica Form Strategic Alliance

For many years, unfair leasing company practices have been a leading topic of concern expressed in calls to the Business Technology Association's (BTA) Legal Hotline, a free service provided to office technology dealer members seeking industry-specific legal guidance from BTA General Counsel Robert Goldberg. Meanwhile, in recent months, the exit of leasing companies from the office technology industry has resulted in the loss of more than $1 billion in available credit. Dealers have turned to BTA for a solution and, today, the association is responding.

BTA has established a strategic alliance with GreatAmerica Financial Services, a highly-regarded leasing company headquartered in Cedar Rapids, Iowa. Under the alliance, BTA is now referring dealers who are seeking a new leasing partner to GreatAmerica. The referral program becomes effective today, Feb. 1, 2010. BTA and GreatAmerica have also developed a guide for fair and equitable lease relations, which can be accessed online at

"While there is more than one quality leasing company serving the office technology industry, we believe that one company in particular stands out among the others — GreatAmerica Financial Services," said BTA 2009-2010 National President Bill James. "Beyond offering fair and equitable leasing agreements and employing a very professional and experienced staff, GreatAmerica distinguishes itself through its consultative approach in working with dealers."

GreatAmerica's "innovative and customized approach" has helped many dealers achieve greater success, said James. The company also specializes in the administration of managed print services and associated value-add tools and training. "GreatAmerica provides products and a level of service that addresses the current needs of dealers," he said. "Certainly, many dealers hold the company in very high regard."

A comment from one of GreatAmerica's BTA member dealer partners illustrates the favorable view dealers have of GreatAmerica. "GreatAmerica has proven to be a true partner," says James Kreikemeier, president of Capital Business Systems/Modern Methods, Loveland, Colo. "They have worked with us to enhance our profitability by bringing new ideas and programs to the table. There is a great deal of confidence with all our employees in GreatAmerica's ability to deliver the level of service our customers desire."

Dealers interested in learning more about the services of GreatAmerica are encouraged to visit the company online at or call (800) 234-8787.
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