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Building My Business Webinar Series
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Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.

Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

April 2017
Lease Accounting Update: FASB Accounting Changes
4 p.m. Eastern, Thursday, April 6

Presented by Brett Steffen, controller, and Joe Terfler, executive vice president & CFO, GreatAmerica Financial Services

There has been a buzz in the industry around Financial Accounting Standards Board (FASB) lease accounting changes, but what do they mean for office technology providers and their customers? In February 2016, the FASB issued a new lease accounting standard (Topic 842). The main difference between the current guidance and Topic 842 is that operating leases will be recorded on-balance sheet for financial reporting purposes. During this webinar, Steffen and Terfler will provide a brief background of the lease accounting rules and discuss some of the reasons leading to the changes in the new standard. They will review the changes in the new standard and discuss the potential business impacts of the changes, with a specific focus on issues that may impact BTA dealers.

Steffen, controller, is responsible for the overall financial reporting of GreatAmerica, including implementing and monitoring the company's internal financial controls, financial budgeting, payroll and financial statement preparation. Prior to joining GreatAmerica in 1996, he was a certified public accountant working in the audit practice for Deloitte & Touche LLP and Ernst & Young LLP, where he primarily focused on audit clients within the manufacturing and services industries. Steffen earned his bachelor's degree in accounting from the University of Northern Iowa.

Terfler is executive vice president and CFO at GreatAmerica Financial Services. He, along with Stan Herkelman and David Pohlman, is a member of the GreatAmerica Office of the President. The Office of the President makes strategic, financial and operational decisions that set the direction of the company. In his role as CFO, Terfler is responsible for the GreatAmerica Finance Organization, which includes accounting and financial reporting, treasury, tax, financial analysis and the finance operations teams. Prior to joining GreatAmerica in 2002, he served in various finance and accounting leadership roles for two publicly traded companies in the telecommunications and automated information/mobile computing systems markets. Terfler began his professional career with PricewaterhouseCoopers, serving clients in a variety of industries with primary emphasis in the railroad, software and leasing industries. He earned his bachelor's degree in business administration in accounting from the University of Iowa. Terfler was a certified public accountant (earning the gold medal in the State of Missouri on the November 1991 exam), and remains a member of the American Institute of Certified Public Accountants and the Iowa Society of Certified Public Accountants.

Click here to register for the April webinar.


May 2017
Successful Selling in Today's Landscape
4 p.m. Eastern, Thursday, May 25

Melissa D. Whitaker, founder & CEO, Melissa Whitaker International LLC

The selling landscape has been forever changed by rapid technology development. Sales professionals are going to have to adapt to survive. They need to develop the skills to provide relevant insights and value during the conversation. In this session, Whitaker will discuss the six biggest challenges salespeople are facing in today's landscape and the specific solutions for overcoming them.

Whitaker is a sales and management expert, business consultant and published international best-selling author who helps executives and their teams achieve alignment and drive profitable sales. After 19-plus years of proven sales and management results with leading organizations — Impact Networking, Toshiba America Business Solutions & Chicago Office Technology Group (COTG/GISX/XEROX) — she founded Melissa Whitaker International (MWI). Prior to founding MWI, Whitaker was the director of professional development and managed print services for a $40-million technology company. Before that, she was a global relationship manager and business analyst for a $54.3-billion international organization. Whitaker helped 55 different companies gain market share within their respective industries by focusing on identifying and developing business opportunities with enterprise-wide cost-reduction strategies.

Click here to register for the May webinar.


Approximately one week prior to the webinar, pre-registrants will receive an email providing them with the steps to complete their registration with BTA's webinar service provider, GoToWebinar. This will provide an Internet link for the webinar and the appropriate phone number to call. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.

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