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ProFinance 2.0
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Upcoming Workshop Dates and Locations: Member Tuition: $1,395*
(Additional attendee from the same dealership: $1,115. Discounts do not apply to additional attendee registrations.)

Non-member Tuition: $1,825 (Includes a one-year BTA dealer membership.)

*BTA members may apply their $150 or $250 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code: $150Discount or $250Discount.

Already attended ProFinance but would like a refresher course and to obtain the new model? BTA members can again attend for 50% off the member price. (Discounts do not apply.)

Click here to register for the Feb. 27-28 workshop.

Click here to register for the June 5-6 workshop.

Click here to register for the Oct. 10-11 workshop.

Over the last 16 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it.

ProFinance 2.0's industry model, which includes more than 30 key benchmarks (including those for MPS), will help you and your team achieve double-digit operating income.

John Hey and Todd Johnson of Strategic Business Associates will share their knowledge from 25-plus years of building some of the largest dealerships in North America and their experience advising many of the most successful companies in the industry.

This hands-on training will provide practical ideas that can be put into action immediately. It will give you and your company the competitive edge that is so vital in today's marketplace. Learn proven sales and service plans, effective management bonus programs and critical organizational strategies.

Commit to improving the performance of your organization. Register today and bring your key decision makers to ProFinance 2.0. It is an investment that will give you and your team valuable knowledge and will provide immediate take-home value.

Who Should Attend: Owners and executive-level staff

  • Day One starts at 8:30 a.m. and ends at 5 p.m.
  • Day Two starts at 8:30 a.m. and ends at 2 p.m.
Continental breakfast, lunch and snacks will be provided both days.

Hotel Information:

The Feb. 27-28 workshop will be held at:
Cobb Technologies
1000 Technology Park Drive
Glen Allen, VA 23059
Phone: (804) 515-5700

Nearby hotels:
SpringHill Suites Richmond Virginia Center
9701 Brook Road
Glen Allen, VA 23059
Phone: (804) 266-9403
.9 miles from Cobb Technologies

Hampton Inn & Suites Richmond/Virginia Center

1101 Technology Park Drive
Glen Allen, VA 23059
Phone: (804) 261-2266
492 feet from Cobb Technologies

Virginia Crossings Hotel & Conference Center Tapestry Collection by Hilton
1000 Virginia Center Parkway
Glen Allen, VA 23059
Phone: (804) 727-1400
1 mile from Cobb Technologies

The June 5-6 workshop will be held at:
Loffler Companies
1101 E. 78th St., Ste. 200
Bloomington, MN 55420
Phone: (952) 925-6800

The Oct. 10-11 workshop will be held at:
Advanced Office
1430-K Village Way
Santa Ana, CA 92705
Phone: (714) 547-9500

Course Instructors:

Hey, founder of Strategic Business Associates, began his career with the former D.C. Hey Co. in 1973. He became president and owner of the company in 1985. Hey was responsible for growing the business from $5 million to more than $170 million in sales with more than 1,250 employees. In addition, he completed more than 12 acquisitions.

Johnson joined Strategic Business Associates in February 2010. For 13 years, he held various positions with Global Imaging Systems Inc., ending as senior vice president of acquisitions before and after it was acquired by Xerox. He was involved in all 80-plus acquisitions made during his tenure there. Prior to Global, Johnson worked as an industry consultant. Before that, he was a U.S. Marine Corps officer.


"Great course! It will really help me to think about the right actions to take in growing my dealer business and how to diagnose problems as they arise."
— Colin McTernan, Premier Office Systems Inc., Las Vegas, Nevada

"There were several great topics [covered], but the one thing that stood out the most to me was the importance of and opportunity in MPS. I have not paid much attention to this segment of our business, but now I can't wait to get back and get more involved. Thanks for both your time and insights; they were very helpful."
— Geoffrey Griffiths, Prosource, Cincinnati, Ohio

"This workshop was very helpful in understanding how to effectively measure our business and identify areas to improve."
— Andy Archer, Automated Business Products, Centennial, Colorado

"The presentation of the materials and the ease of how the class flowed was enjoyable and engaging. Great real-life experiences and the sharing of information was very meaningful."
— Dawn Cockrell, Advanced Office, Santa Ana, California

"I really enjoyed the content as well as the discussions. There are several items we will take back and use."
— Jon Fehrman, Advanced Office, Santa Ana, California

"ProFinance is a well-rounded workshop. It covers financial information as well as management and company culture."
— Clara Nader, Blue Technologies, Cleveland, Ohio

"Great information! I came in feeling overwhelmed at our business, but I am leaving knowing we are on the right track. We need more people to continue to grow and we need to follow the model. Thank you!"
— Tricia Sanchez, C3 Technology Services, Santa Ana, California

For more ProFinance testimonials, click here.
To see photos of ProFinance in session, click here.

Click here to register for the Feb. 27-28 workshop.

Click here to register for the June 5-6 workshop.

Click here to register for the Oct. 10-11 workshop.

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