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ProFinance 2.0

Upcoming Workshop Dates and Locations:

Member Tuition: $1,395*
(Additional attendee from the same dealership: $1,115. Discounts do not apply to additional attendee registrations.)

Non-member Tuition:
$1,825 (Includes a one-year BTA dealer membership.)

*BTA members may apply their $150 or $250 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code: $150Discount or $250Discount.

Already attended ProFinance but would like a refresher course and to obtain the new model? BTA members can again attend for 50% off the member price. (Discounts do not apply.)

Click here to register for the Oct. 5-6 workshop.

Over the last 15 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it.

ProFinance 2.0's industry model, which includes more than 30 key benchmarks (including those for MPS), will help you and your team achieve double-digit operating income.

John Hey and Todd Johnson of Strategic Business Associates will share their knowledge from 25-plus years of building some of the largest dealerships in North America and their experience advising many of the most successful companies in the industry.

This hands-on training will provide practical ideas that can be put into action immediately. It will give you and your company the competitive edge that is so vital in today's marketplace. Learn proven sales and service plans, effective management bonus programs and critical organizational strategies.

Commit to improving the performance of your organization. Register today and bring your key decision makers to ProFinance 2.0. It is an investment that will give you and your team valuable knowledge and will provide immediate take-home value.

Who Should Attend: Owners and executive-level staff

  • Day One starts at 8:30 a.m. and ends at 5 p.m.
  • Day Two starts at 8:30 a.m. and ends at 2 p.m.
Continental breakfast, lunch and snacks will be provided both days.

Hotel Information:

The Oct. 5-6 workshop will be held at:
All Copy Products - Auraria Building
1635 W. 13th Ave.
Denver, CO 80204
Phone: (303) 295-0741

Nearby hotels:
Drury Inn & Suites Denver Stapleton
4550 N. Central Park Blvd.
Denver, CO 80238
Phone: (303) 373-1983
Room rate: $109.99/night - To receive this rate, book through the website or call and use/mention code: 326861

Residence Inn Denver Cherry Creek
670 S. Colorado Blvd.
Denver, CO 80246
Phone: (303) 758-6200

Residence Inn Denver City Center
1725 Champa St.
Denver, CO 80202
Phone: (303) 296-3444

Course Instructors:

Hey, founder of Strategic Business Associates, began his career with the former D.C. Hey Co. in 1973. He became president and owner of the company in 1985. Hey was responsible for growing the business from $5 million to more than $170 million in sales with more than 1,250 employees. In addition, he completed more than 12 acquisitions.

Johnson joined Strategic Business Associates in February 2010. For 13 years, he held various positions with Global Imaging Systems Inc., ending as senior vice president of acquisitions before and after it was acquired by Xerox. He was involved in all 80-plus acquisitions made during his tenure there. Prior to Global, Johnson worked as an industry consultant. Before that, he was a U.S. Marine Corps officer.

To see photos of ProFinance in session, click here.

Click here to register for the Oct. 5-6 workshop.


"I thoroughly enjoyed this class and felt that I learned something from every section. However, the financial model was key. I wish I had done this sooner."
Jeff Grimes
Graffen Business Systems Inc.

Conshohocken, Pennsylvania

"The workshop provided me with greater insight and a better understanding of the financial benchmark tool. This will help me make better decisions as a manager to help our company meet our goals. I felt that John Hey and Todd Johnson did an excellent job presenting the material and showed their exceptional knowledge of our industry."

John Welch
Southwest Office Systems Inc.
Dallas, Texas

"The financial model was great and the general industry knowledge was invaluable. This workshop gave me a great opportunity to find what is working and not working. The industry insight was excellent."
Jeremy Lee
Edge Business
Systems LLC
Roswell, Georgia

"This class brought benchmarks and financial information, coupled with thought-provoking information on how we operate currently. It is a great tool to evaluate our current structure, procedure and offerings."
Donna Nabors
Southwest Office Systems Inc.
Dallas, Texas

"Brilliant! Marvelous! Stupendous! For two years, I've searched for
a tool to rate my company's performance. I needed one that has benchmarks, a clear growth path and could be 'tuned' to my dealership. BTA's ProFinance course is a solid tool and an easy-to-understand framework for getting a dealership into shape."

Sheldon Michaels
Southern Office Machines
Marietta, Georgia

"It was very good to get
a perspective on the various opportunities: MPS, MFPs, IT, etc.,
and their relative value."

Bill Dempsey
H L Dempsey Co. Inc.
West Springfield, Massachusetts

"All my objectives
were met and the spreadsheets given by Todd will help us with our management/president's monthly presentation."

John Meehan
A & A Office Systems
Middletown, Connecticut

For more ProFinance testimonials,
click here.
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