Print Page   |   Contact Us   |   Sign In   |   Register
BTA Strategic Sales Semester
Tell a Friend About This EventTell a Friend
BTA Strategic Sales Semester

When: Monday, Jan. 22, 2018
11 a.m. CST
Where: United States

Online registration is closed.
« Go to Upcoming Event List  

Change of Start Date:

The next BTA Strategic Sales Semester will begin at 11 a.m. Central on Jan. 22, 2018, instead of Nov. 17, 2017. Register today and plan to start the new year by transitioning your reps from transactional to strategic sales.

The BTA Strategic Sales Semester consists of 13 online training sessions held every other week over six months. These sessions are 45 to 60 minutes in length and geared to specific parts of the sales process. Each module includes skill-building exercises and field-based activities reps will be asked to complete. These online training sessions include opportunities for polls, test questions and interactive Q&A. Participants will also receive the modules in an app so they can listen to training anytime, anywhere, and repeat sessions or establish a library for future use. The first session will be a pre-workshop session with the dealership's sales leaders that will educate executive leadership on the content, concepts and flow of the class.


  • BTA Member Tuition (must login to receive member price):  Dealerships with 1-5 participating sales reps: $1,500 if paid in full ($250 if paid monthly)
    Non-Member Tuition:  $1,930 includes a one-year BTA dealer membership.
  • BTA Member Tuition (must login to receive member price):  Dealerships with 6-10 participating sales reps: $3,000 if paid in full ($500 if paid monthly) 
    Non-Member Tuition:  $3,430 includes a one-year BTA dealer membership.
  • Dealerships with more than 10 participating sales reps: Call Mitch Morgan for pricing at (913) 269-7255.

*BTA members may apply their $150 educational discount received with their membership toward this workshop. If selected upon checkout, BTA will apply the discount to the final payment or the full amount if paid upfront.

Please call (800) 247-2176 with any questions.

The course modules include:


& Self Assessment
Company Story &
Four-Sentence Reference
Technology Shift
& Establishing Relevance
Managed Services
in Sales Process
Strategic Sales
Process (SMF)
Transactional vs.
Strategic Accounts
Better Meetings
Account Reviews/
Account Management
Business Process
Here & Now: Expanding the
Equipment Sale
Sponsor Strategies
Utilizing the Specialist Adjacencies Territory Planning
& Execution
Prospecting System
Trusted Adviser Deal Momentum Business Process
Off-Cycle Sales

Click here for more information.

BTA's Vendor Members

Powered by YourMembership  ::  Legal