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Building My Business Webinar Series
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Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.

Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

July 2018
Securing Your Future Through Production Print
4 p.m. Eastern, Tuesday, July 10

Presented by Greg Buschman, president & managing partner, Strategic Account Marketing

Many dealer principals are looking for ways to profitably increase current revenues, stabilize key business performance indicators, and realize current and future success. A five- to 10-year business plan of profitable growth is needed to ensure the stability of any company and to prepare it for its next stage, whether that be turning it over to the next generation, creating a buyout exit strategy, or to simply enjoy a very comfortable living and eventual retirement. Production print hardware, software, professional services and service annuities can play a huge role in current profitability as well as long-term success. This webinar will discuss why and how to make production print and associated services an integral part of your current and future growth plans.

Buschman, PhDc, is president and managing partner at Strategic Account Marketing. He is an adjunct professor and certified in adult learning. Buschman is a global award-winning national and regional production print sales leader and has held production print sales, marketing and sales support positions since the late 1990s. Today he is on the global stage as a production print sales and support expert. Buschman was a keynote speaker at Print '17 for the G7 Summit, the G7 Expert panel, World Expo Las Vegas, TACUP and the Graphics of the America's. His claim to fame is developing high-performance teams and turning complex production print sales opportunities into understandable, business-based, high-gross closing deals.

Click here to register for the July webinar.


August 2018
How to Ensure an 85-Percent Managed IT Services Close Ratio
4 p.m. Eastern, Thursday, Aug. 23

Presented by Brian Suerth, president, Techhnology Assurance Group

Want an 85-percent managed IT services close ratio? During this webinar, you will learn proven techniques that you can immediately use to increase your managed IT services business and your recurring revenue. You will be provided with the script to set the appointment, what to say on the first appointment, how to implement effective sales touch points designed to unseat the incumbent IT provider, and how to get your customer to say "yes" to your managed IT services agreement.

Suerth is president of Technology Assurance Group (TAG), an organization of leading managed technology services providers (MTSPs) in North America representing $350 million in products and services. As president of TAG, he is responsible for directing the company's executive team in its pursuit of ever-improving advice, support and counseling in the technology arena and the expansion of TAG's membership and strategic relationships. Suerth drives the growth and performance of TAG members by delivering in-depth training and consultation in the areas of management, sales, strategic planning, marketing and public relations. During his time at TAG, Suerth has rapidly risen to national notoriety as a sales and motivational speaker. Prior to joining the organization, he was the marketing manager for Aradiant Corp. Suerth spent several years as a consultant with AC Nielsen and he led a variety of teams that provided research, analysis and advice to Fortune 500 companies including Kraft Foods and Quaker Oats. Suerth has written numerous articles that have appeared in national and regional publications. He is a sought-after speaker, delivering presentations on technology, managed IT and cloud services, and best business practices at vendor dealer meetings and industry conferences. In 2009, the San Diego Metropolitan Magazine featured Suerth in its September issue and named him one of San Diego's "40 Under 40." He received his executive MBA from San Diego State University and a bachelor's degree in business administration with a specialization in marketing from Marquette University. Suerth has participated on advisory boards for technology manufacturers and he was formerly the chairman of San Diego State University's executive MBA advisory board and president of the alumni association.

Click here to register for the August webinar.

Members: Click on the registration links above to register directly with GoToWebinar. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.

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