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April 10, 2018
Issue No. 593

BTA Member Dealers Receive 2-for-1 Registration;
Can Use $150/$250 Discount Codes Received With Membership!

The 2018 Gateway to Success event will feature:
• A keynote address led by Steve Nudelberg — author, trainer, consultant,
speaker, salesman & entrepreneur
• A featured educational session on how technology is reshaping the world
• Six additional educational sessions led by industry leaders
• Time to network with peers and exhibiting sponsors, including during
a welcoming reception and breaks
• A Colorado Rockies versus Texas Rangers baseball game at Globe Life Field

For more information, click here.

Are you preparing your sales organization to 'WIN BIG' in 2018?

The saying that people are a company's only "sustainable competitive advantage" has never been more true. With industry transition, new technologies, changing buyer behaviors and expectations, and the need for a true consultative solutions selling strategy, today's effective sellers and sales managers need proven and contemporary training to operate at maximum effectiveness. As the largest provider of training solutions to the office technology industry for more than two decades, Learning Outsource Group can bring world-class sales and management development solutions to your business. Find out how we are accelerating the financial performance of leading independent dealers across North America. By investing in your people, you are investing in your future.

Visit or call Tom Cooke at (386) 898-0007.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA Welcomes Six New Members

NovaCopy Announces Corporate Name Change to Novatech
BTA member NovaCopy Inc. has announced its name change to Novatech.

Canon U.S.A. President & COO Yuichi Ishizuka Appointed President & CEO of Canon Europe
Canon U.S.A. Inc. has announced that Yuichi Ishizuka, the company's president and COO, has taken a new assignment as president and CEO of Canon Europe, Middle East and Africa (EMEA) as of April 1, 2018.

Kyocera Releases Five New MFPs
KYOCERA Document Solutions America Inc. has announced the introduction of five new MFPs.

Dealer Marketing Is Now Convergo
Dealer Marketing has announced the acquisition of Convergo Marketing.

Nuance Announces OmniPage Server 2
Nuance Communications Inc. has announced OmniPage Server 2, featuring several optimizations including an enhanced user experience with flexible configuration options, API-enabled document classification and cloud deployment options through Amazon Web Services and Microsoft Azure.

Toshiba Introduces Affordable Print & Apply System
Toshiba America Business Solutions, in collaboration with Panther Industries, have announced the upcoming availability of an affordable print and apply system.

Ricoh Further Invests in Its Inkjet Portfolio
Ricoh USA Inc. has announced enhancements to its continuous feed portfolio that help customers grow their businesses.

Lexmark Completes Security Agreement
Lexmark has announced that, effective April 2, 2018, Lexmark International Inc. (the "company") entered into a security agreement with China CITIC Bank, as collateral agent (the "collateral agent"), for the benefit of the co-secured parties under the security agreement.

Konica Minolta Debuts Continuous Feed Inkjet Solution
Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has unveiled the latest offerings in its line of production printing devices for the commercial print industry – the WEBjet 200D and WEBjet100D continuous feed inkjet presses.

ACDI Names Jeff McWilliams Director of Sales
Access Control Devices Inc. (ACDI) has announced it has named Jeff McWilliams director of sales.

Click here for all recent BTA Hotline articles.

Building My Business Webinar: "Is Your Buy-Sell Agreement Up to Snuff?"
A buy-sell agreement is one of the most important documents you can have when there are partners in a business. However, many businesses do not have them, and many more have buy-sell agreements that are outdated or incomplete. There are some key areas that a strong buy-sell agreement addresses: What happens if a partner dies or is disabled? What happens if a partner wants to retire? What happens if you want to bring on new partners? The answers to these and other important questions could have significant financial, operational and emotional impacts on you and your business. Do not wait for an event to occur before you find out if you are covered. This webinar, led by Jim Kahrs of Prosperity Plus Management Consulting Inc., will give you a list of areas to address now. For more information or to register online, click here.
Building My Business Webinar: "Improve & Speed Up the Process of Identifying, Securing & Preparing for Vertical, C-Level, Net-New Meetings"
During this webinar, Kate Kingston of Kingston Training Group will share websites that will help you more easily identify prospects and their contact information, and give you a step-by-step process to go after prospects via phone, foot, email and social media. She will also show how to research a prospect's website in less than three minutes, and how to combine prospecting and meeting preparation research to maximize your work day and impact in front of your prospect. For more information or to register online, click here.
ProFinance 2.0 - Bloomington, Minnesota
Over the last 16 years, the principles of ProFinance have dramatically improved the performance of hundreds of dealerships. Now, with color, connectivity, software, managed print services (MPS) and managed network services (MNS), the business has changed — and ProFinance has changed with it. Taught by John Hey and Todd Johnson of Strategic Business Associates, ProFinance 2.0 incorporates these changes into the industry model, including benchmarks for MPS. With more than 30 key benchmarks, this management tool will help you and your team achieve double-digit operating income. For more information or to register online, click here.
14-15 Gateway to Success - Hosted by BTA Mid-America - Fort Worth, Texas
Planned and hosted by the dealer volunteer leadership team of BTA Mid-America, the Gateway to Success event is open to office technology dealers from across the country. The event will feature: a keynote address led by Steve Nudelberg — author, trainer, consultant, speaker, salesman & entrepreneur; a featured educational session on how technology is reshaping the world; six additional educational sessions led by industry leaders; time to network with peers and exhibiting sponsors, including during a welcoming reception and breaks; and a Colorado Rockies versus Texas Rangers baseball game at Globe Life Field. Dealer attendees can also enter the BTA Events Sweepstakes on-site. BTA member dealers receive 2-for-1 registration and can use their $150/$250 discount codes received with membership. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Community Calendar.

The April issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

PCS VoIP Communication Solutions

PCS is a communication solutions provider for any business, big or small. As the copier/MFP and supplies market is staying flat, PCS can provide another profit center to your company with no risk, no inventory and no back office to worry about. It is an opportunity to increase your bottom line on a residual basis by providing an invaluable service to your existing and new customer bases. This product will fit perfectly with the lines you offer now and it provides a perfect opportunity for cross selling.

PCS will pay a one-year BTA dealer membership for any dealership that signs up to do business with the company.

Visit for more information.

For more information on other BTA member benefits, visit

BTA Scholarship Foundation
Each year, the Business Technology Association (BTA) awards one $3,000 and a number of $1,000 and $1,500 scholarships to qualifying children of full-time employees of dealerships that are current BTA retail dealer members. Since the 1984-85 school year, BTA has awarded 1,422 scholarships to deserving students, totaling $1,606,500. To download a scholarship application or to learn more about the BTA Scholarship Foundation, visit The scholarship application deadline is May 1, 2018.

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