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BTA's July 10 Webinar to Focus on Production Print

Monday, July 9, 2018  
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The 127th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Tuesday, July 10. "Securing Your Future Through Production Print" will be led by Greg Buschman, president and managing partner of Strategic Account Marketing.

Many dealer principals are looking for ways to profitably increase current revenues, stabilize key business performance indicators, and realize current and future success. A five- to 10-year business plan of profitable growth is needed to ensure the stability of any company and to prepare it for its next stage, whether that be turning it over to the next generation, creating a buyout exit strategy, or to simply enjoy a very comfortable living and eventual retirement. Production print hardware, software, professional services and service annuities can play a huge role in current profitability as well as long-term success. This webinar will discuss why and how to make production print and associated services an integral part of your current and future growth plans.

Buschman, PhDc, is president and managing partner at Strategic Account Marketing. He is an adjunct professor and certified in adult learning. Buschman is a global award-winning national and regional production print sales leader and has held production print sales, marketing and sales support positions since the late 1990s. Today he is on the global stage as a production print sales and support expert. Buschman was a keynote speaker at Print '17 for the G7 Summit, the G7 Expert panel, World Expo Las Vegas, TACUP and the Graphics of the America's. His claim to fame is developing high-performance teams and turning complex production print sales opportunities into understandable, business-based, high-gross closing deals.

BTA members can register on the BTA website by visiting

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