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BTA Hotline: News

Brother Enters Strategic Partnership With Toshiba

Monday, September 10, 2018  
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Brother International Corp. has announced a strategic partnership with Toshiba America Business Solutions Inc. to bring a new selection of laser printers, MFPs and scanners to Toshiba's direct sales and authorized resellers and clients. With the addition of the Brother Workhorse Series lineup of monochrome and color laser devices, Toshiba resellers now can offer customers an extensive suite of business-class products to complement Toshiba's lineup and meet the evolving workflow needs of today's customers.

"As the market continues to change, there is a need for channel partners to offer a full suite of scalable and secure products and solutions to serve the unique document management needs of each business – and this partnership does just that," said Bill Henderson, vice president of marketing, Brother. "Integrating the Brother A4 (letter-size) hardware lineup and extensive portfolio of customized solutions and services with Toshiba's top-flight A3 [ledger-size] lineup is a win-win that will provide dealers and their customers with a strong document management approach for long-term success."

In addition to the lineup of robust products, Toshiba direct operations and independent resellers will also have access to exclusive programs that aid resellers in securing contractual business. One such offering is the Brother Value Print Program (VPP), designed to align with partners' existing managed print services (MPS) strategies with a focus on extended warranties and a lower total cost of ownership (TCO) for the consumer.

Brother offers enhanced collaboration through a portfolio of customizable solutions to streamline document management, providing customers with options to meet their unique business challenges. This portfolio includes document security, workflow solutions, and mobile and cloud applications, and it is supported by the Brother Special Solutions Team (SST). The SST is made up of field service solutions engineers who assess a customer's business challenge and design the optimal document solutions approach for each customer's environment.

"Our agreement with Brother supports Toshiba's customer-centric approach of delivering best-in-class managed print services to end users," said Bill Melo, chief marketing executive, Toshiba America Business Solutions. "Combining Brother's A4 MFPs with Toshiba's innovative hardware portfolio and industry-leading assessment and fleet management programs will provide a custom solution to more comprehensively address the specific document management needs of each client."

Toshiba direct operations and resellers will also have access to the Brother Knowledge Center, a partner portal designed to train and provide resellers with information to grow their understanding of Brother's full portfolio and its "At Your Side" philosophy, which includes a priority support line dedicated to channel partners and customers.

With this new partnership, a series of dealer events and a forthcoming multi-million-dollar B2B campaign, Brother is continuing to focus on moving upmarket and providing dealers and resellers with a full suite of ultra-reliable hardware, customized solutions and personalized services that fit the evolving workflow needs of mid- and large-size businesses today.

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