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BTA's Nov. 13 Webinar to Focus on Hardware Vendor Key Macro Trends

Monday, November 5, 2018  
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The 131st webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Tuesday, Nov. 13. "Office Technology Hardware Vendors: The Key Macro Trends," will be led by Charles Brewer, president and founder of Actionable Intelligence.

Over the past couple of years, there has been an abundance of new machines released in North America. Hardware vendors continue to subsegment the market in an effort to give customers exactly the right feature set at exactly the right price. In this webinar, Brewer will identify key macro trends as he takes a detailed look at the latest product introductions from the industry's leading hardware manufacturers. He will also assess how competing vendors are doing in their battle for share in various market segments including A3, A4, electrophotographic and inkjet.

Brewer is the president and founder of Actionable Intelligence, a marketing research firm based outside of Boston, Massachusetts. With more than 20 years of experience covering technology, his analysis is featured regularly on his firm's website, which is visited by thousands of the industry's decision makers each week. Brewer's articles have appeared in various industry magazines, including Office Technology, ENX, Image Source, Imaging Spectrum, Office Products International, Recharger, Recycling Times, The Imaging Channel and The Recycler Trade Magazine. He began his career in the 1990s as an editor for Inc. magazine and ComputerWorld. Brewer later was the managing editor of Lyra Research's Hard Copy Supplies Journal, a monthly newsletter on digital imaging consumables. He has produced numerous white papers and reports about the digital imaging industry and the markets for hardware and consumables. Brewer has presented at industry events around the world, including events in Australia, China, Europe and in North America.

BTA members can register on the BTA website by visiting www.bta.org/BuildingMyBusiness.

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