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May 23 BTA Webinar to Focus on Cultivating Your Culture

Tuesday, May 14, 2019  
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The 137th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, May 23. "Cultivating Your Culture," will be led by Arial Harland, human resources and organizational development consultant at PathShare HR Services at GreatAmerica Financial Services Corp.

Executives are increasingly in tune with how important company culture is to the bottom line. In a 2014 survey, 72 percent agreed that culture is extremely important to organizational performance, but only 32 percent said their culture actually aligns with their business strategy. Clearly, establishing and maintaining a positive company culture must be front and center in order for companies to succeed today. Yet, for most leaders, the idea of impacting company culture can feel far out of reach. In this webinar, you will gain insights into:
  • What is culture? Learn how culture weaves throughout your entire organizational system.
  • Why culture matters: How will focusing on culture today positively impact your organization for years to come?
  • Building your company culture: Align your organizational system to support your desired culture.
Your organization's culture is why your best employees work for you and the reason your very best customers choose to do business with you. Consider a systematic approach to establishing and maintaining your culture to support your organizational performance.

Harland is a human resources and organizational development consultant with PathShare HR Services Group at GreatAmerica Financial Services Corp., where she enjoys fostering relationships with business owners by helping them with their organizational challenges. She is certified by the Society for Human Resource Management as a Senior Certified Professional (SHRM-SCP) and she is a certified AVA Analyst through AVA Associates. Harland obtained her Bachelor of Arts in organizational sciences and psychology at Coe College and her master of organizational leadership through St. Ambrose University. She was named an industry "Difference Maker" in ENX Magazine and was also one of six named as an industry "Young Influencer" in The Cannata Report in 2018.

BTA members can register on the BTA website by visiting www.bta.org/BuildingMyBusiness.

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