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BTA Hotline: News

Kyocera Acquires Quality Digital Office Technology

Tuesday, February 11, 2020  
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Kyocera Document Solutions America has announced the acquisition of BTA member Quality Digital Office Technology, having collaborated with the organization for several decades as one of its valued dealers.

Founded in 1981, Quality has evolved from one employee selling and servicing office copiers to a full team of professionals who provide digital office technology solutions with a passion for service excellence.

The acquisition will also provide Kyocera with an opportunity to strengthen its market position in central Pennsylvania and northern Maryland, relying on the strong reputation of Quality Digital Office Technology which, like Kyocera, is built on the foundation of providing outstanding customer service.

"Quality Digital Office Technology is an example of resilience and adaptation to the changes that our sector has experienced in recent decades," said Óscar Sánchez, president, Kyocera Document Solutions America. "This acquisition supports our drive to find the best option for our partners, so that they can innovate, lead and, therefore, offer exceptional customer service."

The sentiment is shared by the staff at Quality Digital Office Technology, as explained by founder Jeff Poet.

"We are very proud to become part of such a prestigious company, a company with whom we have shared a wonderful relationship over the last 40 years," Poet said. "We are very excited about the opportunities this move can provide."

By bringing Quality Digital Office Technology into the Kyocera family, both organizations hope to achieve more by aligning mental vectors to provide an even better service for customers.

"When all efforts are concentrated and aligned in the same direction, the force they create multiplies to produce amazing results," said Kazuo Inamori, founder, Kyocera Document Solutions America.

The organization will now become part of Kyocera Document Solutions Mid-Atlantic, adapting its name accordingly to Quality Digital Office Technology, a Division of Kyocera Document Solutions Mid-Atlantic, and will remain under current management whilst leveraging Kyocera's know-how, insight and experience.

In other news, Kyocera has announced that José María Estébanez has joined the company as senior director of integrated marketing communications.

Following appointments such as those of Natalie Cumberbatch as vice president of human resources, Frank Zupa as vice president of customer operations and Kurt Brown as vice president of software and IT services, President Oscar Sánchez has moved to bring Estébanez to his dive'se team with a focus on marketing. Combining experience at some of the world’s biggest companies such as Verizon, and industry experts like Dimension Data, with decades of dedication to the Kyocera cause, Sánchez's team brings together a mix of expertise and experience from across the board.

Estébanez was with Deloitte most recently before leading Kyocera's marketing efforts across Europe, the Middle East and Africa. His projects at the company's European headquarters included playing a leading role in the renewal of the organization's brand identity while also leading the launch of a brand-new website and digital offering. This work from Estébanez was essential to unifying the strategy of Kyocera across the region and across the globe, bringing together a range of cultures and languages into one united message and way of working.

In Europe, Estébanez operated across 17 different countries to oversee digital transformation strategies in marketing, with a keen focus on customer relationship management, marketing automation and sales enablement fueled by the desire to make Kyocera a market leader when it comes to content, positioning the organization as an expert in the field on digital platforms. Through the implementation of Salesforce technology alongside this content hub, new approaches were implemented that have set the company up for many years to come.

As senior director, he will be involved in pioneering similar projects in America, with a revamped online profile in the pipeline to make it easier for customers, employees, dealers, analysts, media and a range of stakeholders to interact with the company. This will include a new approach to the channel program and demand generation, working hand in hand with Kyocera's sales team. This streamlined presence in the digital space forms part of the organization's key objectives for 2020 and beyond as Sánchez's objectives continues to drive Kyocera into new areas.

"José brings experience of completely revolutionizing how Kyocera handles marketing," Sánchez said. "His success across the board in the European region, aligning with our global headquarters in Japan, means that he is fully on board with our plans, and that commitment, passion and talent is just what we need in America."

With the an increasingly broad product portfolio continuing to expand, Estébanez will work closely alongside the rest of the leadership team to prepare the organization for the opportunities that lie ahead in 2020. As Sánchez assembles his support team with directors and vice presidents in key areas, Kyocera faces more ambitious goals than ever before.

An aim to achieve significant growth over the next year, strategic acquisitions in the pipeline and a continued transition toward IT services and solutions mean that 2020 will be an important year for the future of Kyocera. Sánchez has now surrounded himself with a dream team of industry experts to help him to achieve his aims.

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