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July 23 BTA Webinar to Focus on Closing More IT Sales

Tuesday, July 14, 2020  
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The 159th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, July 23. "The Secret to Closing More IT Sales Without Fee Resistance, Tough Objections or Having to Do A Lot of 'Convincing'" will be presented by Robin Robins, founder, Technology Marketing Toolkit Inc. The webinar is being sponsored by SalesChain.

Most MSPs and IT service businesses rely almost solely on referrals and "word-of-mouth" marketing to grow. This leads to uncertainty in business and sleepless nights, because sales reps never know where their next lead or sale is going to come from. What if instead of just relying on this, they found a way to tap into a hidden goldmine and could make immediate, high-profit sales? In this webinar, attendees will get the blueprint they need to attract a predictable stream of new leads and appointments and make sales without worrying about fees and needing to do a lot of "selling."

Robins has helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry. As a trusted advisor to over 10,000 IT services business owners for more than 17 years, she knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business. In addition to her hands-on experience in working with IT business owners, Robins runs a phenomenally successful and profitable multimillion-dollar services business herself. Unlike many "ivory tower" consultants who run a business in their dreams, she can speak from actual experience in marketing, packaging and delivering intangible services, dominating a niche, building a "dream team" of colleagues (she doesn't call them employees) and building a raving-fan, loyal client base.

BTA members can register on the BTA website by visiting www.bta.org/BuildingMyBusiness.  

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