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BTA Hotline: News

Buyers Lab Acquires InfoTrends

Tuesday, October 13, 2015  
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Buyers Lab LLC (BLI) has announced that it has acquired the assets of InfoTrends. BLI is the largest independent authority and provider of competitive intelligence, testing and reviews on MFP, copier, printer, scanner and software solutions and products. InfoTrends provides strategy, business development and operations assessment services for technology vendors, resellers and service providers in the production printing and digital media, office technology and services, and consumer and professional imaging industries.

In conjunction with the transaction, all InfoTrends employees will join the Buyers Lab organization, creating a global team of more than 125 professionals capable of providing critical planning and go-to-market services including in-depth market research, competitive intelligence, sales training, product testing, content creation and customer engagement.

"We've long held that BLI and InfoTrends are highly complementary businesses with a shared focus on the digital imaging and document solutions markets," said Gerry Stoia, president and CEO, Buyers Lab. "Combining BLI's independent testing and industry-leading product knowledge with InfoTrends' market research and consulting expertise is a powerful combination and will allow the merged entity to deliver more value to the global customers we serve. We're thrilled to be joining forces with the talented analysts and professionals at InfoTrends."

"InfoTrends and BLI have many shared values around client service, quality research and excellence of our professional staff," said Jeff Hayes, president, InfoTrends. "We are excited about the many opportunities created by the combination of these two great companies."

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