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BTA Hotline: News

ConnectWise CampaignDirector Unifies Sales & Marketing Processes

Tuesday, October 27, 2015  
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ConnectWise now offers ConnectWise CampaignDirector, a new marketing automation tool that integrates marketing efforts for a seamless handoff of qualified leads to sales teams. An add-on to the ConnectWise platform, CampaignDirector allows users to create integrated marketing campaigns that automatically pass qualified leads to sales, while utilizing backend analytics to track campaign success.

"It's important for sales and marketing teams to be aligned around the right processes and technologies, and ConnectWise CampaignDirector provides our partners with the ability to unify their marketing and sales systems," said Craig Fulton, general manager, ConnectWise Business Suite. "By combining the ConnectWise platform with ConnectWise CampaignDirector, technology solution providers can increase sales by focusing on quality leads."

With ConnectWise CampaignDirector, technology solution providers can transfer contacts from ConnectWise or store lists in ConnectWise CampaignDirector to send targeted marketing messages. Users can build HTML emails and Web pages, along with design forms, all within the ConnectWise CampaignDirector tool. After a campaign has run, users can view analytics to measure campaign performance.

As leads begin to generate, users can establish a lead scoring system to automatically fill their sales pipeline and pass qualified leads to the sales team, reducing the time to act upon interested prospects.

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