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BTA's Nov. 4 Webinar to Focus on Crafting a Relevant Sales Message

Wednesday, October 28, 2015  
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The 95th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Wednesday, Nov. 4. "Are You Relevant Today?" will be led by Mike Lecak, president of Collaborative Consultant Group.

Do your business practices align with your field-level message? Is that message relevant to today's ever-changing decision maker? In this webinar, Lecak will help you identify what messages capture the attention of today's decision makers and will help you craft a relevant sales message.

Lecak has been in the industry since 1983, starting with ComDoc in Pittsburgh, Pennsylvania, then the largest independent dealership of both Ricoh and Lanier copier/MFPs in the East. After a successful 15-year career, he joined Toshiba as a district sales manager. Later, Lecak joined Print Inc. in 2004 to manage sales for the company's channel-focused PrintValue Solutions program. In 2009, he joined Konica Minolta to manage its West Region for managed print. Lecak currently serves as president of Collaborative Consultant Group.

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