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BTA's Jan. 20 Webinar to Focus on Holding Price & Profit

Tuesday, January 12, 2016  
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The 97th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Wednesday, Jan. 20. "Name Your Price & Get It" will be led by Troy Harrison of Troy Harrison & Associates.

The most difficult conversations that salespeople have center on price; too many salespeople find themselves giving away price unnecessarily. They do this because of fear and lack of understanding. Worse, most salespeople actually initiate the customer's price-cutting strategies without even realizing it. In this webinar, Harrison will help salespeople understand how to hold prices and profit.

Harrison is the author of "Sell Like You Mean It!” and "The Pocket Sales Manager.” He is a speaker, consultant and sales navigator who helps companies build more profitable and productive sales forces with his cutting-edge sales training and methodologies.

BTA members can register on the BTA website by visiting

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