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BTA Hotline: News

Sharp Introduces New Mid-Volume Color Workgroup Document Systems

Monday, February 1, 2016  
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Sharp Imaging and Information Company of America (SIICA) has announced three more models in a new series of color workgroup document systems. The series will grow to 10 models by the second quarter of 2016, all built on a single engine platform.

The MX-3050N, MX-3550N and MX-4050N color Essentials Series document systems are designed for cost-conscious customers. The new models provide out-of-the-box copying, network scanning and network printing at speeds of 30 pages per minute (ppm), 35 ppm and 40 ppm, respectively.

In December 2015, Sharp announced the MX-3070N, MX-3570N and MX-4070N color Advanced Series document systems, which are available in the same speeds as the color Essentials Series, but are designed for workflow-intensive environments and offer businesses more solution-centric features.

The color Essentials Series and color Advanced Series document systems are both designed with users in mind, enabling them to easily set up and execute their workflow tasks. These models are all equipped with Sharp's next-generation touchscreen display, offering businesses an intuitive graphical interface with Easy Copy and Easy Scan screens, as well as quick access to an integrated on-board operation guide. These models also come equipped with Sharp's multi-layered security features, which can help ensure the customers' intellectual property and personal information are protected on the device from the first day of operation to the time of trade-in.

The color Essentials Series and color Advanced Series are built on a clean-sheet, single-engine design, empowering businesses of every size to choose the performance and features they need, while taking advantage of the learning curve of a common interface. Businesses will also appreciate the common toner supplies on all of these models.

"The new Essentials Series and Advanced Series family of color document system products have been designed to help businesses streamline their office workflows while providing an intuitive user experience, flexible integration and enhanced productivity," said Shane Coffey, senior director of hardware product management, SIICA. "We are excited to introduce the new color Essentials Series, which now joins the color Advanced Series, offering businesses greater flexibility in balancing their needs within budget requirements."

The new MX-3050N, MX-3550N and MX-4050N Essentials Series color document systems are available immediately for purchase via authorized Sharp dealers and direct sales.

In other news, SIICA has announced it is expanding its direct regional sales operation in Texas with the acquisition of Meridian Office Systems' customer service contracts. Sharp Business Systems of Texas opened as the fourteenth branch of the division.

SIICA purchased these assets of Meridian Office Systems to launch Sharp Business Systems of Texas. Meridian Office Systems has served the market since 1998. All employees of Meridian Office Systems have been asked to join the Sharp team and will provide seamless service to new and existing customers throughout Texas.

Moving forward, Sharp Business Systems of Texas will offer its customers Sharp's line of advanced office products and solutions, including MFPs, display products and applications for streamlining office workflows. The company will continue to provide the same high level of service Meridian provided to its customers.

Sharp Business Systems of Texas will be managed by its current president, David Gu, who is a 25-plus-year veteran to the industry and brings vast knowledge and experience to Sharp.

"We are pleased to join Sharp Business Systems and are excited about partnering with one of the best brands in the industry to continue our strong growth," Gu said. "We share Sharp's philosophy of outstanding customer service and the delivery of high-quality products and solutions. We look forward to a relationship that positions us with expanded resources and better programs to offer our customers."

"We are eager to expand Sharp's presence in the Texas marketplace and excited to offer our innovative portfolio of business technology and services to our new customer base," said Anthony Sci, senior vice president, Sharp Business Systems. "Sharp selectively chose Meridian Office Systems' team to become the newest addition to Sharp Business Systems because of its prominence in the area and commitment to customer satisfaction, which we will continue to uphold through our best-in-class customer support."

SIICA has established 14 local Sharp Business Systems branches since the first branch opening in Arizona in 2006. Since then, the direct sales division has expanded into 30 locations through growth initiatives within the organization.

"Sharp Business Systems has helped Sharp grow and strengthen Sharp's distribution in key markets nationwide," said Doug Albregts, president, SIICA. "Our direct branch strategy augments our strong independent dealer channel by enabling Sharp to better understand customer needs and then translating that into outstanding products and support."

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