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BTA Hotline: News

Clover Imaging Group Rebrands, Unveils New Strategy, Logo & Website

Tuesday, February 16, 2016  
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Clover Technologies Group has announced the creation of the Clover Imaging Group (CIG). Now more than just a marketing umbrella, CIG joins Clover Wireless and Clover Telecom as a company in the Clover family.

The Clover Imaging Group launched last year was more conceptual in nature, a marketing umbrella to unite the brands and services available through Clover's imaging supplies division. Today, CIG is a sales and marketing engine designed to offer the market's most robust family of products, services and solutions, all from one singular entity. Now, all MSE, West Point Products brands, products and services will be available from this new sales and marketing entity, Clover Imaging Group.

"For more than 15 years, we have been putting together a group of companies in the imaging space that were leaders and drivers of innovation on their own, but taken collectively, the new CIG is able to offer a portfolio of products, services and solutions that will not only set a new standard for today, but will also serve as a global platform to drive the industry forward," said Eric Martin, president, CIG. "The newly created CIG will continue to evolve as market changes necessitate additional products and services, which means you should expect to see this group continue to diversify and invest in our collective futures."

West Point Products' products and services, and MSE's brand and support portfolio are now available under CIG, in addition to Depot International's parts, computer and server parts, and services. Clover’s other well-known brands and products include: Dataproducts, MICR, Tecno Toner, ecoPost, NuPost, Latin Parts, Clover Environmental Solutions and OPRA. They are also available to CIG customers under this new restructuring plan. This new group is also home to Responsible Recycling, a dealer-exclusive recycling program for resellers and their end users.

An integral component of the launch of CIG, and a tremendous benefit to dealers, is the debut of a new, state-of-the-art CIG website that enables customers to order from the entire CIG portfolio of toners, inks, server and computer parts, etc., all from one destination.

"The companies West Point Products and MSE will no longer exist as sales entities," said Luke Goldberg, executive vice president of global sales and marketing, CIG. "All of the excellent MSE and West Point Products consumables, brands and services are now available from your single source, CIG. This is an exciting time for us and our dealers. The driving force behind our brand restructuring is customer service. We want to offer our dealers an easy way to access Clover's industry-leading imaging supplies, parts, solutions and eco-services."

Clients will now have one sales representative, one invoice and one website for the multitude of products, services and solutions purchased from CIG.

MSE dealers will register on the new CIG website, West Point Products' dealer logins will be migrated to the new site as Clover phases out the West Point Products website. Depot International and Axess websites will continue to operate as they have been, but all dealers will have access to purchase those products through CIG.

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