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Toshiba Introduces PrintReleaf Reforestation Program

Monday, May 23, 2016  
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To build upon its commitment to maintain a more sustainable planet, Toshiba America Business Solutions Inc. (TABS) has become an authorized distribution partner of the PrintReleaf Exchange [PRX], the first technology platform offering cloud-based paper tracking and reforestation. This partnership allows Toshiba to provide its dealer channel and customers with an innovative and authentic way to promote sustainable business practices.

PRX measures paper consumption through a patented aggregation process that implements automatic transmission of device and fleet data collected by print management software on multifunction printers. This enables organizations to help neutralize paper waste and participate in sustaining our global forests.

With PRX, Toshiba customers can "releaf," or reforest, by planting new trees — equivalent to their paper use — at global reforestation project sites of their choice. Through PrintReleaf's integration with Global Forest Watch, a platform hosted by the World Resources Institute, customer's interface with heat map technology that represents forest loss and gain across the globe, showing them which areas of the planet need trees most.

PrintReleaf reforests at a generally accepted rate of 8,333 sheets of paper per standard tree (this equation is detailed in the PrintReleaf Standard). After selecting where they want to releaf, Toshiba customers may then use their online portal to track the evolution, growth and survival of their trees over an approximate eight-year time frame for each tree.

"At Toshiba, we believe it is our responsibility to do our part to function in a sustainable manner," said Tom Walter, vice president of distribution and aftermarket sales, TABS. "PrintReleaf shares that same level of commitment to maintaining our environment and will enable our dealer and customer communities to certifiably plant trees throughout areas of the world in need of reforestation."

"Toshiba's strong emphasis on providing leading sustainability solutions for their customers made them an ideal partner to help us further expand our growing global distribution network," said Jordan Darragh, founder and CEO, PrintReleaf. "Through our partnership with Toshiba, the PrintReleaf network now has greater market reach and is positioned to increase our rate of reforestation."

Toshiba's entire line of e-STUDIO MFPs reflect its commitment to the environment. All models meet the stringent criteria of major environmental programs and standards, such as EPEAT Gold, Restriction of Hazardous Substances (or RoHS) and ENERGY STAR.

In other news, TABS and Nuance Communications Inc. have announced a new, multi-year strategic partnership to enhance Toshiba's solutions portfolio. The agreement allows Toshiba to sell and distribute Nuance's AutoStore and Equitrac document solutions through its independent dealer network and Toshiba Business Solutions direct sales operations throughout the United States and Latin America.

The Nuance/Toshiba collaboration will enable current and future e-STUDIO MFPs to offer front panel integration with the two flagship Nuance offerings providing Toshiba customers with unparalleled productivity, efficiency and security.

"At Toshiba, our number-one focus is providing customers with innovative document solutions that improve workflow, manage output and help them operate more efficiently and securely," said Bill Melo, chief marketing executive, TABS. "Partnering with Nuance allows us to better address the unique security and compliance needs of customers."

Nuance's print and capture solutions available to Toshiba dealers and customers include:

AutoStore is best suited for business processes wherein participants submit documents and data into a predefined workflow. AutoStore provides a unique experience designed with a responsive and intuitive interface for speed in capturing critical document information with as little interaction as possible using real-time connections to business systems for rapid and error-free processing.

Equitrac Office
Equitrac Office gives businesses the flexibility to let users print what they need and when they need it, while reducing the costs and complexities of deploying a print infrastructure. It is the most intelligent way to print — reducing costs, making printing secure and increasing user satisfaction. With Hybrid Print Control, Equitrac Office delivers organizational versatility and control, and reduces IT complexities by removing dependencies on print servers, print drivers and complex print fleets — all while managing every printed page in an organization. As user requirements for printing change and IT infrastructure evolves, Equitrac Office lets you easily adapt to these changes with a unique choice of how to deploy printing — using print servers, direct IP printing or a hybrid model that includes both. This allows you to tailor your print environment according to the specific needs of your users and business.

"Toshiba has one of the strongest and most devoted dealer networks in the industry, whose strengths in workflow security and vertical-market expertise align nicely with Nuance's own focus areas and industry leadership in print and capture software solutions," said Chris Strammiello, vice president of global alliances & strategic marketing, Nuance Document Imaging. "Together, we can provide tremendous strategic guidance and insight to organizations looking to improve business performance by enhancing productivity, efficiency and security."

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