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BTA Hotline: News

CIG Launches New, Customizable Videos

Monday, June 27, 2016  
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Video is a key component to the digital marketing mix for all businesses. In fact, according to, "52 percent of marketing professionals worldwide name video as the type of content with the best ROI." As part of its Marketing Platform 2.0, Clover Imaging Group (CIG) now offers its dealers custom-branded videos focused on educating end users about imaging supplies and managed print services (MPS). CIG is able to deploy these custom-branded videos to dealers' individual websites, providing high-impact promotional and educational materials to its customers, the end users.

"Our goal at Clover Imaging Group is to bring added value to our dedicated dealers in the imaging industry," said Luke Goldberg, executive vice president of global sales and marketing, CIG. "Informing end users about their host of choices in imaging products is half the battle. Our customizable videos and marketing solutions help overburdened dealers educate customers with minimal investment on the dealer end. It is as simple as contacting their dedicated CIG sales rep to add their logo and deploy on their website."

CIG is expanding its Marketing Platform 2.0 by adding the three new videos, giving the dealers six total options to choose from. The brand-new videos cover MPS for the specific markets of finance, health care and legal. Dealers can preview the customizable impact videos at The videos are also part of CIG's Empower platform for dealers, which enables dealers to connect with their customers and execute comprehensive marketing campaigns quickly, with minimal time and effort.

Video drives customer engagement on the internet and many companies simply do not have the time and money to invest in premium online video content. Clover Imaging Group listens to its dealers' concerns about running their businesses and delivers marketing solutions such as customized impact videos to ensure a successful partnership for all involved. also reports that: "Seventy-four percent of all internet traffic in 2017 will be video." This means that if a dealership has a website and is not utilizing videos for engagement and customer conversions, it is missing out on its share of the online market.

For more information about CIG's customized impact videos, contact your CIG sales representative.

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