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Sept. 22 BTA Webinar to Focus on Increasing Sales & Retaining Accounts

Tuesday, September 13, 2016  
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The 105th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, Sept. 22. "How to Increase Sales & Retain Accounts in the New Era of Office Technology" will be led by Rick Reynolds, CEO of AskForensics.

The office technology industry is evolving and changing in major ways. It was a transactional world, but has since shifted to a high-performance service industry. How prepared is your dealership to win new sales and retain existing accounts in this ultra-competitive industry? If you want to win in this new era, your company has to become adept at uncovering what customers really want. This webinar will address real-world examples and strategies for uncovering client needs and identifying areas of vulnerability in accounts before it is too late. It will also address the often undetected, not-so-obvious cracks in client relationships that put critical client accounts "at risk," according to sales and account retention data from the AskForensics Knowledgebase of more than $14 billion worth of contracts and proposals of enterprise companies. The insight from this webinar will help attendees more closely align with the business objectives of their customers.

Reynolds is a co-founding partner and the CEO of AskForensics, which helps Fortune-ranked companies win more deals and strengthen multimillion-dollar accounts. AskForensics is the publisher of the annual AskForensics Sales Analysis, which provides real-world statistical insight on why enterprise companies win or lose sales and accounts.

BTA members can register on the BTA website by visiting

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