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Oct. 3 BTA Webinar to Focus on First Sales Call Meetings

Friday, September 23, 2016  
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The 106th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Monday, Oct. 3. "Conducting a Great First Sales Call Meeting" will be led by Kim Ward, director of training and development at Learning Outsource Group.

Once the appointment is secured, the real work of motivating your prospect forward in his (or her) buying decision process begins. In this webinar, Ward will discuss how to differentiate yourself, define the selling opportunity and increase your customer’s perception of purchase decision value. If you would like to have more first sales calls ultimately turn into buying decisions, then do not miss this webinar.

Ward is director of training and development for Learning Outsource Group and shares the same responsibilities for Print Management Solutions Group. He has been involved in the training and consulting industry in a variety of capacities since 1990 and most recently authored the company's newest advanced consultative selling program, Cooperation Selling, as well as a new book titled, "The New Selling IQ." He is a nationally recognized speaker, facilitator, consultant and coach to the office technology industry, and has personally worked with more than 20,000 industry professionals. Ward has worked extensively with a large number of industry OEMs, in addition to hundreds of office technology dealers during the past 20 years.

BTA members can register on the BTA website by visiting

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