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Today's BTA Webinar to Focus on Your Sales Rulebook

Monday, March 13, 2017  
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The 111th webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern today, March 14. "Is Your Sales Rulebook Broken?" will be led by Lindsay Kelley, president and co-founder, and John Pulley, vice president of business development at Prospect Builder.

In this webinar, Kelley and Pulley will discuss the new sales playbook for reaching today's buyers and why many of your reps are failing in their attempts to make a connection. The first step in getting to know someone is by being where they are. You need to understand where your prospects are today and how to reach them there. This webinar will allow you to discover how buyers are searching for answers, what questions they are asking that you do not know about and how you become their answer.

Kelley, president and co-founder of Prospect Builder, is a HubSpot-certified inbound marketer focused on improving office technology companies' marketing execution. She brings together old and new marketing techniques to create inbound marketing strategies that work. Kelley made a career in marketing for more than 18 years, including serving as the marketing director for a large dealership. She holds a master's degree in marketing from Johns Hopkins, a bachelor's degree in communication from Towson University, and four inbound marketing certifications from HubSpot.

Pulley is a trusted advisor to many in the dealer community. He has worked with dealers in BTA, CDA, BPCA and SDG. With experience as a major account representative, Pulley understands what it takes to be successful in the field. As a speaker and trainer, he has delivered his insights on HubSpot, inbound lead generation, SEO, web design, social media and, of course, sales at industry events — national, local and one-on-one.

BTA members can register on the BTA website by visiting

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