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BTA Hotline: News Launches selltowin Ecademy On-Demand Video Sales Training

Monday, March 12, 2018  
Share | has announced the launch of its new selltowin Ecademy, which includes industry-specific courses for office technology dealers and managed services providers (MSPs). The new training platform is millennial-friendly and has been created to help new hires sell faster and tenured reps sell more.

selltowin Ecademy courses include:
  • LinkedIn Profile Creation & Lead Generation
  • Selling Business to Business to Win
  • Selling Managed Print to Win
  • Selling Document Management to Win
  • Selling Managed IT Services to Win
Each course features a series of videos with TV talent hosts, sales demonstrations, talk tracks and professional sales coaching. To graduate, learners must complete sales playbooks, perform offline exercises and pass quizzes to earn their official selltowin certificate of completion.

The learning platform and content were successfully piloted with the industry's largest OEM and two of the biggest MSPs in North America. With more than 500 Ecademy graduates to date, 100-percent of reps with up to 25 years tenure are recommending the training for their peers.

"We're seeing 40-percent sales turnover and dealers are telling us they need practical and affordable sales training to support their new-hire boarding process – not more product training," said Rick Lambert, president, "On the flip side, dealers need to train their tenured salespeople with strong customer relationships to sell services beyond the box, which our new Ecademy is perfect for." will continue to offer live events featuring sales performance coach Rick Lambert. Courses listed will also be available through a select group of distributors. Interested parties can learn more and take advantage of the LinkedIn to Win promotion on the website:

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