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Building My Business Webinar Series
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Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.

Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

October 2018
The Future of Office Print
4 p.m. Eastern, Thursday, Oct. 25

Presented by Christine Dunne, consultant; Barbara Richards, senior consultant; and John Shane, director, Keypoint Intelligence-InfoTrends

Join Keypoint Intelligence-InfoTrends' analysts as they share key findings from the company's most recent primary research study, "The Future of Office Print." This webinar will highlight optional and required printing, color and digital transformation, and persistent print trends for general office works, as well as influencing factors to understand office printing trends into the future. The webinar will feature primary research conducted in both the U.S. and Western Europe during the summer of 2018.

Dunne is a consultant for InfoTrends' Office Technology & Services Group. Her responsibilities include responding to client inquiries, conducting market research and analysis and providing coverage of industry events. Prior to joining InfoTrends, she was a copywriter at BzzAgent, a word-of-mouth marketing company based in Boston, Massachusetts. In that capacity, she wrote online and printed copy for top clients including L'Oréal, SC Johnson, Proctor & Gamble, Green Mountain Coffee, Hasbro and Purell. Before joining BzzAgent, Dunne was a web content writer for FlipKey, a division of TripAdvisor, where she wrote descriptions of vacation rental properties around the globe. She has also written about search engine optimization and pay-per-click advertising for WordStream, a Boston-based search marketing software company, worked for several years as a news reporter (first for the Cortland Standard newspaper in Cortland, New York; then for several Boston-area weekly newspapers), and edited the entire user guide for enLabel's design software. Dunne holds a master's degree in journalism from Syracuse University and a bachelor's degree in French from Loyola University Maryland.

Richards is a senior consultant for InfoTrends' digital peripherals solutions consulting service. Her responsibilities include conducting primary research, creating forecasts, market-size estimates and editorial content for product and market analysis reports within the office imaging market. She has more than 15 years of experience in the printer and office technology industry. Prior to joining InfoTrends, Richards was product manager of workgroup and color products at Konica Minolta Business Solutions U.S.A. Inc.. In that capacity, she was responsible for launching the company's first 50 page-per-minute color MFP device. Before joining Konica, Richards was the product marketing manager for Digital Equipment Corp.'s Printing Business Services Division, where she was responsible for the product launches of Digital's workgroup laser printers. Prior to Digital, Richards was the product marketing manager at Merisel Inc. the third-largest retail distributor of computer products, where she developed marketing programs for HP's LaserJet line of printers. Richards holds a bachelor's degree in corporate communications from Southern Connecticut State University.

Shane is a leading industry expert on marking materials such as toner, OPC, inkjet ink and cartridges. As a director for the communication supplies consulting service, he is responsible for all forecasts, research reports, consulting and client care concerning those topics. Shane is a well-known authority on all-in-one toner cartridges, the cartridge recycling industry and the world toner industry. In addition, he has conducted extensive research following similar trends related to inkjet cartridges, refills and compatibles. Having consulted on these markets since 1988, Shane is a frequent expert presenter at industry conferences and trade events. Prior to joining InfoTrends, he spent seven years at BIS Strategic Decisions, where he served as an analyst, as well as director of the company's hard copy supplies service. Shane also served as a consultant for International Data Corp. (IDC) and a site manager of a consumer research center within the U.S. Testing Company. He holds a bachelor of arts degree (cum laude) in marketing and an MBA from the University of Massachusetts at Amherst.

Click here to register for the October webinar.

November 2018
Office Technology Hardware Vendors: The Key Macro Trends
4 p.m. Eastern, Tuesday, Nov. 13

Presented by Charles Brewer, president & founder, Actionable Intelligence

Over the past couple of years, there has been an abundance of new machines released in North America. Hardware vendors continue to subsegment the market in an effort to give customers exactly the right feature set at exactly the right price. In this webinar, Brewer will identify key macro trends as he takes a detailed look at the latest product introductions from the industry's leading hardware manufacturers. He will also assess how competing vendors are doing in their battle for share in various market segments including A3, A4, electrophotographic and inkjet.

Brewer is the president and founder of Actionable Intelligence, a marketing research firm based outside of Boston, Massachusetts. With more than 20 years of experience covering technology, his analysis is featured regularly on his firm's website, which is visited by thousands of the industry's decision makers each week. Brewer's articles have appeared in various industry magazines, including Office Technology, ENX, Image Source, Imaging Spectrum, Office Products International, Recharger, Recycling Times, The Imaging Channel and The Recycler Trade Magazine. He began his career in the 1990s as an editor for Inc. magazine and ComputerWorld. Brewer later was the managing editor of Lyra Research's Hard Copy Supplies Journal, a monthly newsletter on digital imaging consumables. He has produced numerous white papers and reports about the digital imaging industry and the markets for hardware and consumables. Brewer has presented at industry events around the world, including events in Australia, China, Europe and in North America.

Click here to register for the November webinar.

Members: Click on the registration links above to register directly with GoToWebinar. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.

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