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Building My Business Webinar Series
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Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.

Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

February 2020
What's Happenin' in the Imaging Industry
4 p.m. Eastern, Wednesday, Feb. 12

Presented by Andy Slawetsky, president, Industry Analysts Inc.

In recent years, the changing workplace and ever-evolving end-user expectations have contributed to a redirected focus of sorts within the office technology industry. Meanwhile, from the growing emphasis on the need for dealers to pursue adjacent revenue opportunities to the news of OEM acquisitions to the rise of such offerings as mobile printing apps — it can sometimes make your head spin. In this webinar, Slawetsky will address these and other notable industry changes and trends. He will also provide strategic overviews of the industry's OEMs. As a regular attendee at industry events, analyst briefings and technology overviews, Slawetsky will share his thoughts and observations on "what's happenin'" today in the industry and the resulting opportunities being presented to the independent dealer channel.

Slawetsky is president of Industry Analysts Inc., founded in 1973 by his father. He joined the firm in 1996 as an industry analyst covering the office technology industry. A graduate of the University of Maryland, Slawetsky began his career selling copiers in the Washington, D.C., market. Today, he manages one of the most widely read news publications in the imaging industry, the What's Happenin' daily e-newsletter, which has more than 20,000 subscribers. Slawetsky also provides new sales rep training and social media consulting services for dealers.

Click here to register for the February webinar.


April 2020
How to Overcome the Top Three Challenges for Salespeople in 2020
4 p.m. Eastern, Thursday, April 16

Presented by Melissa D. Whitaker, founder & CEO, Melissa Whitaker International (MWI)

In 2020, sales professionals must become agile. Possessing effective selling skills is not enough. Sales professionals will need the ability to read selling scenarios and understand which skills are needed in those moments. In this webinar, Whitaker will discuss the three biggest challenges salespeople are facing in 2020 and the specific solutions on how to overcome them for success.

Whitaker has a proven track record in coaching salespeople and managers to sell at a higher level. She and Brian Tracy are co-authors of the best-selling books “Pushing to the Front” and “Beat the Curve." Whitaker is a sales and management expert, business consultant, international speaker and coach. She is the founder and CEO of Melissa Whitaker International, where she helps executives and their teams achieve alignment and drive profitable sales. Whitaker prides herself on helping companies transform their sales teams, management teams and cultures to thrive, and not just survive. Before MWI, she had years of proven sales and management results with leading organizations — Impact Networking, Toshiba America Business Solutions and Chicago Office Technology Group (COTG/GISX/XEROX).

Click here to register for the April webinar.


Members: Click on the registration links above to register directly with GoToWebinar. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.

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