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Building My Business Webinar Series
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Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.

Length: One hour
Cost: Free to BTA members

Click here to view past webinar PowerPoint presentations.

The following webinars have been scheduled:

April 2019
Retaining Top Talent: Stay Interviews
4 p.m. Eastern, Wednesday, April 10

Presented by Denise Miller, senior human resources consultant, PathShare HR Services

Has this ever happened to you? You see potential in an employee, he (or she) is a great culture fit and you believe he will be part of your long-term strategy. Then he accepts a position somewhere else. Prevent this situation by learning about an effective retention method: stay interviews. In this webinar, you will gain insights into:
  • A complete understanding of the stay interview as a method for retaining your employees
  • How to uncover potential concerns before the exit interview to alleviate avoidable pain points before they become problems
  • Best practices to designing and executing stay interviews and stay plans
Miller is a senior human resources consultant for PathShare HR Services at GreatAmerica Financial Services Corp. Her focus is helping business leaders optimize their hiring and sales training processes. Miller is certified by the Society for Human Resource Management as a Certified Professional (SHRM-CP). She is also a certified analyst of the Activity Vector Analysis, a tool used to assess candidate's behaviors against a benchmark of behaviors needed to be successful in the role. As a certified sales trainer of professional selling skills through Miller Heiman, Miller enjoys working with sales organizations to implement a proven sales process to differentiate themselves in the market.

Click here to register for the April webinar.


May 2019
Cultivating Your Culture
4 p.m. Eastern, Thursday, May 23

Presented by Arial Harland, human resources & organizational development consultant, PathShare HR Services

Executives are increasingly in tune with how important company culture is to the bottom line. In a 2014 survey, 72 percent agreed that culture is extremely important to organizational performance, but only 32 percent said their culture actually aligns with their business strategy. Clearly, establishing and maintaining a positive company culture must be front and center in order for companies to succeed today. Yet, for most leaders, the idea of impacting company culture can feel far out of reach. In this webinar, you will gain insights into:
  • What is culture? Learn how culture weaves throughout your entire organizational system.
  • Why culture matters: How will focusing on culture today positively impact your organization for years to come?
  • Building your company culture: Align your organizational system to support your desired culture.
Your organization's culture is why your best employees work for you and the reason your very best customers choose to do business with you. Consider a systematic approach to establishing and maintaining your culture to support your organizational performance.

Harland is a human resources and organizational development consultant with PathShare HR Services Group at GreatAmerica Financial Services Corp., where she enjoys fostering relationships with business owners by helping them with their organizational challenges. She is certified by the Society for Human Resource Management as a Senior Certified Professional (SHRM-SCP) and she is a certified AVA Analyst through AVA Associates. Harland obtained her Bachelor of Arts in organizational sciences and psychology at Coe College and her master of organizational leadership through St. Ambrose University. She was named an industry "Difference Maker" in ENX Magazine and was also one of six named as an industry "Young Influencer" in The Cannata Report in 2018.

Click here to register for the May webinar.


Members: Click on the registration links above to register directly with GoToWebinar. The only expense to the BTA member participant will be telephone charges based on the participant's long distance plan. If you use VoIP, there is no charge.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.

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