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BTA Managed Services Workshop
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Detailing the Updated Managed Services Business Model

Upcoming Workshop Date: To be announced

Member Tuition: $995*
(Additional attendee from the same dealership: $745. Coupons do not apply to additional attendee registrations.)

Non-member Tuition: $1,425 (Includes a one-year BTA dealer membership.)

*BTA members may apply their $150 or $250 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code: $150Discount or $250Discount.

Are your managed IT services sales or profitability numbers not meeting expectations? Are you looking for tools that deliver results instead of just hearing more about what you should be doing? Have you just entered the market — or are planning to — and need to make up for lost time and avoid mistakes? No matter where you are in your MSP maturity, the one-and-a-half-day BTA Managed Services Workshop will benefit your business, and now has been expanded to include the data and critical success factors within the Managed Services Business Model, vCIO development, trends in MSP M&A and incorporating third platform services like hosted voice into your offering.

Mitch Morgan and Chris Ryne of Growth Achievement Partners (GAP) will share their experience in both the office equipment and MSP spaces to allow attendees to walk away with a time-tested process, tools and metrics for capitalizing on this market opportunity. The topics that will be covered include:
  • MSP Market Overview — Current state and future direction
  • The Managed Services Business Model — 10 critical success factors for driving performance
  • Sales Process & Client Engagement — Land and expand more of the right accounts in less time
  • vCIO Development — Getting the most out of this critical resource
  • MSP M&A — Acquiring and integrating the right MSP
  • Delivering Profitability — Achieving target sales, operations, and contribution levels to maximize profit
  • Third Platform Services — Incorporating profitable products and services beyond NOC & help desk
Continuum, a MS Business Model contributor and leading IT management platform provider for the office technology industry, reports that GAP clients:
  • Achieve on average four-times higher sales results than non-GAP clients
  • Increased their devices under management 297 percent over last 36 months
  • Manage more than 15,000 global IT devices on the Continuum platform
  • Have been awarded Overall Partner of the Year, Office Equipment Partner of the Year, Revenue Growth Partner of the Year and All-In Partner of the Year in over the last three years

Download a copy of the latest Managed Services Business Model at or

  • Day 1: 8:30 a.m. to 4:30 p.m.
  • Day 2: 8:30 a.m. to Noon
Workshop Location:

To be announced

Course Instructors:

Mitch Morgan is a partner at GAP. He founded the Connectivity Dealer Program at NIA in 1991. After his business was acquired by IKON Office Solutions in 1996, he led its Technology Services division. In 2001, he formed the Professional Services division for IKON. Morgan has been consulting with CEOs on strategy, operations, organizational development and sales since 2005. He can be reached at or at (913) 269-7255.

Chris Ryne, a partner at GAP, brings significant experience in driving growth and profitability, possessing a comprehensive understanding of the industry that includes traditional and emerging markets from both sales and operations perspectives. His tenure includes 10 years with IKON, where he built and led a successful professional services business unit from startup to a well-integrated team. He can be reached at or at (913) 522-5454.



"This workshop contained very good information on how to transition into and manage this business. It's great to have a resource like Growth Achievement Partners to consult with on the differences in this business compared to our traditional business."
— Bob Evans, Function4, Sugar Land, Texas

"The managed services model is now maturing and these guys have a lot of confidence in dealers making this move. The timing is now right to get into managed IT services. It can be very confusing and expensive if a dealer does not have the right consultants in place. Chris is a great presenter. He has a way of engaging the participants that brings the class alive. We now have a much better understanding of how to see the big picture. Managed IT services can be very complex; Chris helped us get to the simple side of complexity."
— Jerry Carlisle, Business World Inc., Little Rock, Arkansas

"At first, I was so busy I didn't think I had time to come to this workshop. But, I am telling you — make the time to attend. You will get a huge return on your investment."
— Troy Turner, Commonwealth Technology, Lexington, Kentucky

"The BTA Managed Services Workshop was extremely beneficial in clearing up where we need to go and how to get there. The investment of time and money over the day and a half will save us significant time and money down the road. I am extremely excited about our ability to launch this in our company and be great at it."
— Dave Mueller, Modern Office Methods, Cincinnati, Ohio

"Great job! [The information] was presented in a clear and easy-to-understand way. I can see value in entering this market. The class provided an excellent footprint of what needs to be done to be successful. I intend to propose this to our owners as a 'must do.'"
— Matt Rueschhoff, Document & Network Technologies, St. Louis, Missouri

"This is an excellent seminar that provides a detailed blueprint for a business equipment and/or MPS company to extend into the MS arena. Mitch is an excellent presenter, with the credibility and experience in the industry to guide the discussion, but also examine and thoroughly discuss issues and topics specific to the participants. This seminar delivered excellent value, well worth the investment of time and expense."
— Richard Finlayson, Amerx Office Solutions, Austin, Texas

"This class was very beneficial in the overview and challenge for dealerships to get on board with managed network services or face the possibility of becoming extinct."
— Dave Varney, Millennium Business Systems, Cincinnati, Ohio

"The build/buy/partner concept opens your eyes to a different perspective to the market. Mitch is an excellent speaker and I hope to attend more of his seminars."
— Michael Sylvia, Commonwealth Digital Office Solutions, Sterling, Virginia

For more Managed Services Workshop testimonials, click here.

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