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BTA Managed IT Services Workshop
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Content, Tools & Results Specifically for the Office Technology Dealer

Upcoming Workshop Date: To be announced

Member Tuition: $995*
(Additional attendee from the same dealership: $745. Coupons do not apply to additional attendee registrations.)

Non-member Tuition: $1,425 (Includes a one-year BTA dealer membership.)

*BTA members may apply their $150 or $250 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code: $150Discount or $250Discount.

Registration is limited to the first 20 attendees.

Created by office technology veterans specifically for — and out of success within — the office technology industry, for the last 10 years the BTA Managed IT Services Workshop has remained the most comprehensive workshop in the market by addressing relevant, industry-specific opportunities and issues appropriate for all levels of MSP maturity. Most importantly, the workshop delivers time-tested tools and tactics that have helped and continue to help other dealers of all sizes achieve proven results.

Are your managed IT services sales or profitability numbers not meeting expectations? Are you having trouble scaling to the next level? Are you looking for tools that deliver results instead of just hearing more about what you should be doing? Do you need to make up for lost time and avoid mistakes? No matter where you are in your MSP maturity, the one-and-a-half-day BTA Managed IT Services Workshop will benefit your business and your team.

Chris Ryne of Growth Achievement Partners (GAP) will share his experience in both the office technology and MSP spaces to allow attendees to walk away with a process, tools and metrics for capitalizing on this market opportunity. The topics that will be covered include:
  • Best Practices Overview — What's working, why and how
  • Key Metrics — 15 critical success factors for driving performance and profitability
  • Sales Process & Client Engagement — Win more of the right accounts in less time
  • vCIO Development — Getting the most out of this critical resource
  • Traditional Account Executive & Sales Manager Engagement — Establishing confidence, competence and incentive to ensure activity and results
  • Becoming a Security-Focused MSP — Effectively capitalizing with new and existing clients
  • MSP M&A — Trends, valuations, deal structure and identifying and integrating the right MSP
Special Bonus: The workshop will be hosted at the corporate offices of BrightGauge, a ConnectWise/Continuum company, which is a data platform built for MSPs, allowing users to generate data-driven dashboards and reports based on unique data sources. BrightGauge also lets users track progress against key performance indicators (KPIs). With BrightGauge dashboards, you can view the metrics that matter most to you, all in real time. Brightgauge will be available to provide a brief demonstration of their product, share best practices and answer questions for attendees.

  • Day 1: 8:30 a.m. to 5 p.m.
  • Day 2: 8:30 a.m. to Noon
Workshop Location:

To be announced

Course Instructor:

Chris Ryne is an office technology industry veteran and business coach, MSP M&A consultant, and Certified Exit Planning Advisor (CEPA) for MSPs. Since co-founding Growth Achievement Partners in 2010, he has produced a successful track record of helping office technology dealers develop and improve their MSP business-within-a-business strategies, sales, operations and people. Ryne has participated in 15 closed MSP acquisitions, and helped his client peer group members achieve numerous awards for their success with managed IT services. He can be reached at or at (913) 522-5454.



"This workshop contained very good information on how to transition into and manage this business. It's great to have a resource like Growth Achievement Partners to consult with on the differences in this business compared to our traditional business."
— Bob Evans, Function4, Sugar Land, Texas

"The managed services model is now maturing and these guys have a lot of confidence in dealers making this move. The timing is now right to get into managed IT services. It can be very confusing and expensive if a dealer does not have the right consultants in place. Chris is a great presenter. He has a way of engaging the participants that brings the class alive. We now have a much better understanding of how to see the big picture. Managed IT services can be very complex; Chris helped us get to the simple side of complexity."
— Jerry Carlisle, Business World Inc., Little Rock, Arkansas

"At first, I was so busy I didn't think I had time to come to this workshop. But, I am telling you — make the time to attend. You will get a huge return on your investment."
— Troy Turner, Commonwealth Technology, Lexington, Kentucky

"The BTA Managed Services Workshop was extremely beneficial in clearing up where we need to go and how to get there. The investment of time and money over the day and a half will save us significant time and money down the road. I am extremely excited about our ability to launch this in our company and be great at it."
— Dave Mueller, Modern Office Methods, Cincinnati, Ohio

"Great job! [The information] was presented in a clear and easy-to-understand way. I can see value in entering this market. The class provided an excellent footprint of what needs to be done to be successful. I intend to propose this to our owners as a 'must do.'"
— Matt Rueschhoff, Document & Network Technologies, St. Louis, Missouri

"This is an excellent seminar that provides a detailed blueprint for a business equipment and/or MPS company to extend into the MS arena. Mitch is an excellent presenter, with the credibility and experience in the industry to guide the discussion, but also examine and thoroughly discuss issues and topics specific to the participants. This seminar delivered excellent value, well worth the investment of time and expense."
— Richard Finlayson, Amerx Office Solutions, Austin, Texas

"This class was very beneficial in the overview and challenge for dealerships to get on board with managed network services or face the possibility of becoming extinct."
— Dave Varney, Millennium Business Systems, Cincinnati, Ohio

"The build/buy/partner concept opens your eyes to a different perspective to the market. Mitch is an excellent speaker and I hope to attend more of his seminars."
— Michael Sylvia, Commonwealth Digital Office Solutions, Sterling, Virginia

For more Managed IT Services Workshop testimonials, click here.

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