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Dealers Helping Dealers


Sharing Insight, Questions Asked & Answered


Since it was founded in 1926, the primary focus of the Business Technology Association (BTA) has been to facilitate opportunities for dealers to help other dealers through the sharing of insight, ideas, strategies and experiences. This is often accomplished through attendance at BTA events and educational workshops, as well as participation in peer groups.

Recently, Office Technology magazine solicited questions from a number of BTA member dealers. Dealers were asked: "For your own benefit, what questions would you like to ask of other dealers with the hope that the answers could help you in your dealership?"

Below are questions submitted. To provide members a resource for future use, these answers and others can be found using by clicking the question links below. This is a members-only benefit, so you will need your username and password to access the responses. Additional dealer questions and answers will be added to this member resource over time and appear in Office Technology.

Do you have a question you would like to ask your fellow dealers? If so, simply email your question to brent@bta.org with the subject line: "Dealers Helping Dealers." Office Technology will share your question with the full dealer membership with a request for answers from your fellow dealers.

(1) With dropping margins and page volumes, what avenues is your dealership taking to regain a competitive edge and build margins?

(2) If you could offer advice in terms of the number-one "must do" in order to be successful in this industry, what would that be?

(3) Looking back at the history of your dealership, what decision did you make that has had the most profound impact on the progress of your company?

(4) What three product and services diversification strategies do you believe will best position the BTA dealer for the future?

(5) What do you believe is the best go-to-market strategy for managed IT services?

(6) How are you managing meter-collection activities? What tools are you using? What happens when your client won't install a DCA or allow automated meter-collection activities?

(7) How do you manage supplies fulfillment for your contracted customers so you aren’t sending too much toner, thus affecting your profitability?

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