BTA AI Readiness Assessment Workshop
Start date:
- 11 a.m. Eastern, Tuesday, July 15 (90-minute sessions will be held each Tuesday at 11 a.m. for four weeks)
Member Tuition: $2,500 per dealership (Includes two attendees per dealership.)*
(Additional attendee from the same dealership: $500. Discounts do not apply to additional attendee registrations.)
Non-member Tuition: $3,000 per dealership (Includes two attendees per dealership and a one-year BTA dealer membership.)
*BTA members may apply their $150 or $250 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code: $150Discount or $250Discount.
Join us on June 24 for a webinar on AI readiness assessments and an overview of the workshop!
The BTA AI Readiness Assessment Workshop, led by West McDonald of GoWest.ai, is designed to help office technology dealers move beyond AI curiosity and into practical, revenue-generating action.
AI is already reshaping how businesses buy, sell, serve customers and operate internally. Dealers who cannot guide that conversation risk losing relevance with both their teams and their customers. This workshop gives dealers a practical framework for identifying where AI can create measurable business value, how to avoid common implementation mistakes and how to turn AI readiness into a new advisory opportunity with customers.
By the end of the workshop, participating dealers will understand how to:
- Identify high-value AI opportunities inside their dealerships and with their customers
- Separate practical AI use cases from hype-driven distractions
- Assess workflows for AI readiness, risk, complexity and business impact
- Prioritize AI opportunities based on ROI, feasibility and strategic value
- Build a practical AI road map for action
- Avoid costly missteps related to data security, shadow AI, poor tool selection and unclear ownership
- Position AI readiness assessments as a new revenue engine for their dealerships
The goal is not simply to teach dealers about AI, but to help them build a repeatable business capability they can use internally and bring to their customers.
