Diversifying My Business Webinar Series
Assisting dealers seeking to add new products & services
Length: One hour
Cost: Free to BTA members
The following webinars have been scheduled:
August 2026
From Copper to Cloud: Making the Move With eGoldFax
4 p.m. Eastern, Wednesday, Aug. 19
RJ Shephard, channel sales manager, eGoldFax
The copper telephone network is being decommissioned and businesses that rely on traditional fax will need a replacement solution sooner than they think. In this webinar, Shephard will walk through the POTS sunset timeline; compare cloud faxing to traditional fax across compliance, reliability and productivity; and explain what sets eGoldFax apart as a secure cloud faxing solution. Attendees will also receive a full overview of the eGoldFax reseller partner program and the pre- and post-sale support available to dealers.
With more than eight years at eGoldFax, Shephard has played a pivotal role in expanding the company's presence across managed service providers, office technology organizations and MFP manufacturers nationwide. As channel sales manager, he has helped drive more than 21 times revenue growth since 2019, consistently exceeding sales targets and earning multiple sales leader distinctions. Shephard's expertise spans strategic partnerships, channel development and go-to-market execution, ensuring secure cloud faxing solutions for industries such as health care, government, education, legal and finance.
August 2026
Redefining SAP Business One for the Office Technology Industry
4 p.m. Eastern, Wednesday, Aug. 26
Shelbey White, knowledge manager, and Garrett Virostek, manager of client experience, Avaniko
Join White and Virostek for a live look at how Avanue, Avaniko's division serving managed print and office technology dealers, is redefining SAP Business One for the office technology industry.
They will briefly cover Avanue's journey — from acquiring FORZA from Konica Minolta to building a modern, web-based platform — and how that transformation has unlocked new levels of usability, performance and scalability.
The session will feature a live demo of All-in-One, Avanue's web platform that allows your team to manage CRM, sales, warehouse operations, service and contracts — directly in SAP Business One — without relying on the traditional SAP interface.
By shifting daily operations into All-in-One, organizations can simplify user adoption, streamline workflows and reduce reliance on full SAP licenses.
During the webinar, they will walk through key modules including CRM, Sales, WMS, Service, Contracts and Reporting, showing how dealers can operate more efficiently on a unified platform built specifically for the imaging channel.
White is the knowledge manager at Avaniko, where she leads the development of customer education and training initiatives for Avanue solutions. Since joining the team in 2017, she has played a key role in helping customers and partners better understand and utilize Avaniko's products. White develops training resources, hosts educational webinars and produces Avaniko's monthly newsletters to keep users informed on new features, updates and best practices. Through her work, White has built a deep knowledge of Avaniko's solutions and is passionate about making complex functionality easier for users to learn, adopt and apply in their day-to-day operations.
Virostek is the manager of client experience at Avaniko, where he leads customer support operations and manages delivery across Avanue-related projects. Since 2020, Virostek has worked closely with dealers in the managed print and imaging industry, supporting day-to-day operations and helping customers navigate SAP Business One and Avanue's solutions. Through his role, Virostek brings a strong understanding of the imaging channel and hands-on knowledge of operational workflows across sales, service, equipment, contracts, meter management and billing.
Members: Click on the registration link above to register. You will need your BTA username and password to access the registration page. After registering, you will receive an email containing information about joining the webinar.
Watch this page for additional "Diversifying My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Diversifying My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.