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Building My Business Webinar Series

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Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.

Length: One hour
Cost: Free to BTA members

The following webinar has been scheduled:

March 2023

How to Include Value Building Into Your Sales Process
2 p.m. Eastern, Thursday, March 21

Derek Shebby, founder, Modern Sales Training

Building value inside of your deals leads to more wins with more gross profit (GP) and, ultimately, more money in your pocket. Big commission deals don't need to come only from your top salespeople. They could become everyday deals with proven value-building sales tactics. During this webinar, Shebby will share how the largest mega dealerships structure their sales processes to ensure they never leave any money on the table. Do your salespeople want more GP in their deals? If so, don't miss this must-attend webinar.


Shebby, founder of Modern Sales Training, spent 17 years as a top sales executive and sales director with Mr. Copy (MRC)/Xerox in San Diego, California. MRC was the largest Xerox agent in the nation before being acquired by Global Imaging Systems in 2009. During his tenure, Shebby oversaw the performance and development of hundreds of salespeople and sales leaders across the state. Specializing in the entire sales process, he helped grow his dealership from $40 million to more than $100 million in annual revenue (30 to 500 employees). Since 2020, Shebby has coached dealership sales managers, vice presidents and presidents to sales growth and profitability by implementing proven industry strategies and modern sales leadership processes. He also runs a sales boot camp that is being utilized by the top dealers in the country, has an MPS workshop (sponsored by Clover) and a sales community called OUTLIERS. Shebby has exclusive sales trainings for BTA members at

Members: Click on the registration link above to register via Zoom. You will need your BTA username and password to access the registration page. After registering with Zoom, you will receive an email containing information about joining the webinar.

Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.

Interested in sponsoring a Building My Business webinar?
Email Valerie Briseno at for more information.