February 2025 Office Technology

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2025 Software Buyer’s Guide
A full menu of options for dealers to explore
Compiled by Elizabeth Marvel, Office Technology Magazine

Strategic Business Reviews
Becoming your clients' trusted technology advisor
by Dale Stein, Technology Assurance Group (TAG)

Marketing Mistakes
The five biggest ones & how to avoid them
by Jenna Miller, Emerald Strategic Marketing

Embrace AI Now
It is for all companies, not just tech giants
by Keven Ellison, Advanced Imaging Solutions (AIS)

Toner Supply Management
What operating procedures do dealers use?
Compiled by Brent Hoskins, Office Technology Magazine

AI Regulation
Look to the states instead of the federal government
by Greg Goldberg, BTA General Counsel

Sales Technique Obsolescence
Your foundational assumptions may be wrong
by Troy Harrison, Troy Harrison & Associates

Download the New BTA Members App
by Adam Gregory, 2024-25 BTA President

Resources