BTA Service Academy
Empower Your Business With Future-Forward Management Training
Live Start Date:
- Sept. 7, 2026
Member Tuition: $2,799 per person*
Non-member Tuition: $3,299 per person (Includes a one-year BTA dealer membership. If you are not a current BTA member, visit www.bta.org/JoinBTA.)
*BTA members may apply their $150 or $250 educational discount received with their membership toward this workshop. Redeem your discount when registering by entering promo code BTA or BTA250.
On-Demand Service Academy:
The course is also offered on-demand. The self-paced video version of the BTA Service Academy curriculum also includes the AI Course for Service Managers. Participants work through service management fundamentals, required reading and AI content on their own schedules. Click here to register for the on-demand workshop by selecting "Service Manager Training On-Demand."
Tuition: $799*
*BTA members may apply their $150 or $250 educational discount received with their membership toward the on-demand workshop. Redeem your discount when registering by entering promo code BTA or BTA250.
Want a corporate license for all 22nd Century Management workshops (BTA Service Academy, Management in the Office Equipment Industry and the AI Course for Service Managers) to use across all your locations? Click here to get a quote.
The BTA Service Academy is a 25-week, live online program built specifically for service managers in the office technology industry. Each week brings a two-hour live session, so you learn one topic at a time and put it to work between classes — alongside a cohort of peers from dealerships across North America.
The curriculum is created and taught by Ken Edmonds of 22nd Century Management, who draws on more than 30 years of experience on the service side of the industry as a technician, dealer, service manager and manufacturer-level trainer.
The AI Course for Service Managers, which builds practical AI skills, is now included with BTA Service Academy.
