BTA Hotline

These BTA 101 calls are open to all BTA member dealers.

If you have questions about your membership

or feedback for BTA, join us March 11!

Join us for the March 11 Diversifying My Business webinar:

For more information on BTA Hotline sponsorships, contact Valerie Briseno at valerie@bta.org. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

• Atlantic Strengthens Managed Services Leadership to Support Scalable Growth & CoreShield Expansion
• AgentDealer Unveils New CPQ Tool
• DXone & Sharp Announce ERP Device Intelligence Alliance
• ECI Software Solutions Transforms Field Service Operations With Newest Fleet Tracking Software
• Katun Announces Partnership With PEAC Solutions
• PaperCut Partner Connect 2026 — The Future of PaperCut MF and PaperCut Hive
• Pros Elite Group Launches Mobile PIVOT Analytics App for iOS & Android
• What's Happenin' Cares Announces Blood Cancer United as Benefiting Charity in Honor of William Miceli for 2026 Firestone Charity Golf Event
• Brother Honored With Consumer Electronics Industry Performance Award From Circana
• Canon's Sustainability Efforts Recognized With Top 1% Platinum Rating From EcoVadis for Second Consecutive Year
• ConnectWise Appoints Johannes Kamleitner as Senior Vice President, Go-to-Market EMEA
• Greg Welchans Named City of Hope 2026 National Business Products Industry Spirit of Life Campaign Lead & Honoree
• Konica Minolta's Laura Blackmer Honored as a 2026 CRN Channel Chief
• Sharp Honored as a Top Electronics Organization on 2026 Fortune World's Most Admired Companies List

• BTA Service Academy — Online training starts Feb. 17
• Go-to-Market Mastery — Online training starts March 3
• vCIO University — March 10-12, Tampa, Florida
• Diversifying My Business Webinar: "Transform Your Business with NetSuite: How NetSuite Streamlines Operations & Financial Visibility for BTA Members" — March 11
• ProFinance — March 11-12, Sarasota, Florida
• e-automate Elevate — March 19, Orlando, Florida
• BTA IGNITE Orlando — March 20-21, Orlando, Florida
• FIX: Cost Management for Service 3.0 — Online training starts April 7

On-demand training ongoing:

• 30-Day LinkedIn Bootcamp
• BTA On-Demand Managed IT Services Workshop
• BTA Service Troubleshooting Training

Click here for the full event calendar.

Arrive early for e-automate Elevate and get free registration to BTA IGNITE Orlando!

BTA Member Dealers Receive 2-for-1 Registration to IGNITE Orlando for Only $199!

BTA Scholarship Program

Each year, BTA awards two $3,000, two $2,000, and a number of $1,500 scholarships to qualifying applicants. Since the 1984-85 school year, BTA has presented 1,627 scholarships to students, totaling $1.8955 million.

To qualify, applicants must be (at the time of the evaluation and the award): A full-time employee, or the son or daughter of a full-time employee, of a current BTA member dealership AND a full-time student maintaining a class schedule of at least 12 hours (nine hours for graduate students) of college credits per semester throughout the school year covered by the scholarship.

Patriot Pack scholarships are also available to office technology industry U.S. military veterans, their children and grandchildren.

Scholarship applications must be submitted by May 1, 2026.

For more information, click here.

For information on BTA member benefits, click here.

GreatAmerica is BTA's Preferred Financing Provider
Click the logos below to learn more and click here for the latest from GreatAmerica.

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BTA Membership
Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.