Fall Colors Retreat 2026 Educational Sessions
Main Stage Session One: Keynote Address
Your Goals Aren't the Problem — Your Comfort Zone Is
Oct. 29, 10:30 to 11:30 a.m.
Samuel Mascato, business growth advisor, Peak Performance Partners
Most teams do not fail because they lack ambition, they fail because their goals are built to protect comfort, not drive change. This keynote will challenge leaders to rethink how they set expectations, hold accountability and push performance. Attendees will walk away with a clear, practical way to set goals that actually change behavior and produce results. If growth has stalled, this keynote will show you why and what to do about it.
Mascato is a nationally recognized speaker, business growth advisor and top-rated Sandler sales trainer with 20-plus years of experience helping organizations improve sales performance and accelerate growth. He works with business owners, executives and sales teams across the technology and managed services spaces to strengthen prospecting, improve closing rates and build repeatable sales systems. Known for his high-energy, practical, no-fluff style, Mascato delivers actionable strategies audiences can put to work immediately.
Main Stage Session Two
Beyond Office Equipment: Water & Ice for High Profits
Oct. 29, 3:25 to 4:25 p.m.
Paul Martin, business development manager, Culligan Quench
Session description to come.
Martin is business development manager at Culligan Quench.
Main Stage Session Three
Current Industry Metrics & Best Practices in Service
Oct. 30, 10:45 to 11:45 a.m.
Jerry Newberry, president & managing partner, Pros Elite Group
Session description to come.
Newberry brings 35 years of industry experience and has been recognized as ae service profitability specialist for more than 28 years. His background includes 10 years at Xerox and 11 years as vice president of service for Global Imaging Systems, where he worked directly with every Global location to drive above-benchmark service performance across the organization. In 2007, Newberry founded Pros Elite Group, which quickly became the go-to partner for office technology dealers seeking to improve profitability and operational performance. Under his leadership, Pros Elite has helped hundreds of dealers consistently raise their financial and operational KPIs to industry-leading levels. In 2017, Newberry and his team committed to developing the most advanced analytics platform in the industry, PIVOT. Today, PIVOT is used by dealers throughout North America to deliver actionable insights that enable financial discipline, operational excellence and sustained above-benchmark performance.
Breakout Sessions
How to Get Into Being an MSP
Oct. 29, 1:10 to 2:10 p.m.
Session description to come.
Speaker bio to come.