September/October 2026 Office Technology
Table of Contents
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Feature Articles
The ESOP Option
Dealers share their employee ownership stories
by Brent Hoskins, Office Technology Magazine
Celebrating BTA's 1st Century
BTA hosts educational & networking events Sept. 1-3
by Elizabeth Marvel, Office Technology Magazine
The New Identity Crisis
Don't sell new services with old messaging
by Jenna Miller, Emerald Strategic Marketing
BTA at 100
'A Remarkable Achievement'
A century of BTA through the eyes of its members
Compiled by Brent Hoskins, Office Technology Magazine
Dealers Helping Dealers
Sales & Service In Sync
How to keep sales from selling unsupported products
Compiled by Elizabeth Marvel, Office Technology Magazine
Legal Perspective
When AI Becomes a Witness
Protect confidential info with policies & training
by Greg Goldberg, BTA General Counsel
Service Connections
A House Divided?
Business decisions should benefit sales & service
by Jack Duncan, Jack Duncan Consulting
Selling Solutions
'Just-Out' Sales Reps
Why your onboarding process is not built for them
by Troy Harrison, Troy Harrison & Associates
Executive Director's Page
BTA, KMBS Discuss National Accounts
by Brent Hoskins, Office Technology
President's Message
Here's to the First — And Next —100 Years
by Mike Boyle, 2026-27 BTA President