Diversifying My Business Webinar Series
Assisting dealers seeking to add new products & services
Length: One hour
Cost: Free to BTA members
The following webinars have been scheduled:
June 2025
From Chaos to Connectivity: A Smarter Way to Serve Schools
4 p.m. Eastern, Wednesday, June 25
Janet Hendrickson, director of strategic accounts, Intermedia
Schools are upgrading how they communicate and collaborate — and they need providers that can deliver secure, seamless and easy-to-purchase solutions.
Join BTA and Intermedia for an insightful webinar built for partners selling into the education space. Tap into this growing market with AI-powered cloud communication solutions and streamlined purchasing paths that help you close deals faster — without the RFP headache.
In this webinar, we'll cover:
- How cloud communications solve real challenges in K–12 and higher education
- Ways to offer a secure, unified experience for students and staff
- How Intermedia's contract vehicles help eliminate RFPs and speed time to revenue
For 25 years, Hendrickson has been a driving force in the state, local and education (SLED) space, skillfully utilizing e-Rate and strategic SLED solution sales to achieve success. Her entrepreneurial mindset has enabled Hendrickson to turn challenges into profitable opportunities, especially in the K-12, public sector and channel sales areas. Her profound understanding of the SLED market and dedication to partner success have established Hendrickson as a leader in promoting sustainable, year-over-year growth for channel partners.
July 2025
Unlock Recurring Revenue: Expand Into AI-Powered Content Management & Automation
4 p.m. Eastern, Wednesday, July 9
Meg Fleming, vice president & general manager, BlueIrisIQ, a Konica Minolta Company; Bret McGaughy, digital transformation manager, Konica Minolta; and Jeff McWilliams, vice president of business development, Square 9 Softworks
Discover how Konica Minolta's BlueIrisIQ — powered by Square 9 Softworks — can help you tap into the booming $10-billion intelligent information management (IIM) market to create recurring revenue and higher margins. With 92% of companies planning to invest more in generative AI over the next three years (according to McKinsey Digital), this cloud-based SaaS solution is designed to meet the evolving needs of modern businesses, offering your customers cutting-edge tools like AI-driven automation and smart content management. Learn how easy it is to diversify your portfolio, deliver more value to your clients and stay ahead of the competition with a proven, scalable solution. Don't miss this opportunity to future-proof your business and grow with confidence.
Fleming is vice president and general manager of BlueIrisIQ, a Konica Minolta Company.
McGaughy is digital transformation manager at Konica Minolta.
McWilliams is vice president of business development at Square 9 Softworks.
August 2025
Achieve 20%-Plus Managed IT Services EBITDA When the Industry Average is Only 6%
4 p.m. Eastern, Wednesday, Aug. 6
Tim Schatz, executive vice president & partner, Technology Assurance Group (TAG)
The managed IT services industry average for EBITDA (aka profitability) is only 6%. That's it! Most managed IT services providers are barely getting by. TAG has analyzed more than $10 billion in IT technology financial statements and it knows what it takes to achieve 20%-plus EBITDA in managed IT services. TAG's top-performing members achieve more than 30%. During this webinar, Schatz will share what it takes to run a highly profitable managed IT services business so you, too, can break through the industry average.
Members: Click on the registration link above to register. You will need your BTA username and password to access the registration page. After registering, you will receive an email containing information about joining the webinar.
Watch this page for additional "Diversifying My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Diversifying My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.