Building My Business Webinar Series
Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.
Length: One hour
Cost: Free to BTA members
The following webinar has been scheduled:
January 2026
How To Build a Lead Generation Machine on LinkedIn
4 p.m. Eastern, Thursday, Jan. 22
Troy Harrison, sales management coach & sales trainer, Troy Harrison & Associates
If you are not getting results from LinkedIn, you are probably doing it wrong. How do I know? Because I did it wrong for many years, and I was as frustrated as you probably are. Over the last couple of years, I have figured out how to build a lead generation machine on LinkedIn. It works reliably — if you do. I am Troy Harrison, the Sales Navigator, and in this BTA webinar, I'm going to show you my four-point plan for generating leads on LinkedIn.
You will learn how to:
- Build the Room — How to strategically connect with your ideal prospects so you are building an audience of qualified buyers, not just accumulating random connections.
- Engage the Room — How to use thoughtful commenting and engagement to build visibility and credibility with prospects before you ever ask for a meeting.
- Provoke the Room — How to create compelling content that sparks conversations, demonstrates expertise and makes prospects want to reach out to you.
- Give Everyone in the Room an Opportunity to Raise Their Hands — How to use webinars and other calls-to-action to identify prospects who are ready to engage and convert passive connections into active conversations.
Troy Harrison is the author of "Sell Like You Mean It" and "The Pocket Sales Manager." He helps companies navigate the elements of sales on their journeys to success. To schedule a free 45-minute Sales Strategy Review, call (913) 645-3603 or email troy@troyharrison.com.
Members: Click on the registration link above to register via Zoom. You will need your BTA username and password to access the registration page. After registering with Zoom, you will receive an email containing information about joining the webinar.
Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Building My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.