Building My Business Webinar Series
Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.
Length: One hour
Cost: Free to BTA members
The following webinar has been scheduled:
November 2026
The High-Performance Sales Advantage: Win More Business in a Changing Market
4 p.m. Eastern, Thursday, Nov. 5
Melissa Whitaker, founder & CEO, Melissa Whitaker International (MWI)
Great salespeople don't wait for the market to improve — they improve how they sell.
In this powerful and practical webinar, Whitaker will draw on more than 16 years of helping organizations strengthen sales performance and leadership to reveal the behaviors that separate average sales performance from consistent high performance. Attendees will discover how mindset, accountability, prospecting discipline, communication, follow-up and customer-focused selling directly impact revenue. She will challenge sales professionals and leaders to identify where opportunities are being lost, and provide practical strategies they can immediately implement to create more conversations, advance more opportunities, close more business and grow existing accounts.
Key takeaways:
- The mindset shifts required to sell confidently in a challenging market
- How to create more qualified sales conversations
- Why opportunities stall and what salespeople can do differently
- How consistent follow-up and accountability drive revenue
- How sales leaders can create a culture of execution and high performance
- Practical actions attendees can implement immediately to improve results
Whitaker is a sales and management expert, business consultant, wellness coach, international keynote speaker and trainer. She is co-author of the bestselling books “Pushing to the Front” and “Beat the Curve” with Brian Tracy. Whitaker is the founder and CEO of MWI, where she helps executives and their teams achieve alignment and drive profitable sales. Before MWI, Whitaker had years of proven sales, management and leadership results with leading organizations — Impact Networking, Toshiba America Business Solutions and Chicago Office Technology Group.
Members: Click on the registration link above to register via Zoom. You will need your BTA username and password to access the registration page. After registering with Zoom, you will receive an email containing information about joining the webinar.
Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Building My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.