Building My Business Webinar Series
Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.
Length: One hour
Cost: Free to BTA members
The following webinar has been scheduled:
May 2026
The New Lead Generation Playbook
4 p.m. Eastern, Thursday, May 14
Jenna Miller, CEO, Emerald Strategic Marketing
If your lead flow feels inconsistent or your sales team is spending too much time chasing unqualified prospects, this webinar will show you how to fix it. Miller will explore the marketing strategies that actually move the needle for office technology companies, the common mistakes that stall growth and the funnel leak points that cost you deals. You will leave with a clear, practical playbook for generating more high‑quality B2B leads.
Miller is the CEO of Emerald Strategic Marketing, a digital marketing agency in Tampa Bay, Florida, that delivers custom solutions like SEO, social media
management and other marketing services.
Members: Click on the registration link above to register via Zoom. You will need your BTA username and password to access the registration page. After registering with Zoom, you will receive an email containing information about joining the webinar.
Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Building My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.