Building My Business Webinar Series
Designed to help dealers improve the management of their companies, take full advantage of market opportunities and, ultimately, improve the bottom line.
Length: One hour
Cost: Free to BTA members
The following webinars have been scheduled:
December 2025
The Power of a Fractional CFO: Financial Clarity Without Full-Time Cost
4 p.m. Eastern, Thursday, Dec. 11
Jason Plott, e-automate accounting and business consultant, XYZ Consulting
Plott returns to the Building My Business webinar series following his May 8, 2025, webinar, "e-automate Pitfalls & How to Avoid Them."
In this webinar, he will dive into how business owners can gain executive-level financial insight and strategy — without the overhead of a full-time CFO. Plott will explain what a fractional CFO does, how this model can strengthen cash flow, improve forecasting and uncover hidden profitability, and why it is becoming a game changer for small- to medium-sized companies running on e-automate and similar platforms.
Whether your business is growing quickly or simply needs better financial visibility, this webinar will show you how a fractional CFO can bring clarity, confidence and control to your financial operations.
Plott will also discuss other values he can bring to your business if you currently have a CFO.
Plott began his career during his senior year of college as an employee of e-automate (formerly Digital Gateway, prior to its acquisition by ECI). With more than 15 years of experience in the industry, he has served as an accounting manager and controller for Visual Edge, and CFO for Professional Document Solutions. Now offering consulting services, Plott specializes in virtual CFO support (ideal for smaller businesses that need expert financial guidance from someone with advanced e-automate skills without the cost of a full-time CFO), process analysis and improvement, advanced accounting support, and e-automate database cleanup. Based in Lubbock, Texas, he also provides on-site consulting for clients who prefer in-person assistance. Plott holds a bachelor's degree in accounting from Utah Valley University and Brigham Young University.
January 2026
Navigating LinkedIn: How To Build a Lead Generation Machine on LinkedIn
4 p.m. Eastern, Thursday, Jan. 22
Troy Harrison, sales management coach & sales trainer, Troy Harrison & Associates
If you are not getting results from LinkedIn, you are probably doing it wrong. How do I know? Because I did it wrong for many years, and I was as frustrated as you probably are. Over the last couple of years, I have figured out how to build a lead generation machine on LinkedIn. It works reliably — if you do. I am Troy Harrison, the Sales Navigator, and in this BTA webinar, I'm going to show you my four-point plan for generating leads on LinkedIn.
You will learn how to:
- Build the Room — How to strategically connect with your ideal prospects so you are building an audience of qualified buyers, not just accumulating random connections.
- Engage the Room — How to use thoughtful commenting and engagement to build visibility and credibility with prospects before you ever ask for a meeting.
- Provoke the Room — How to create compelling content that sparks conversations, demonstrates expertise and makes prospects want to reach out to you.
- Give Everyone in the Room an Opportunity to Raise Their Hands — How to use webinars and other calls-to-action to identify prospects who are ready to engage and convert passive connections into active conversations.
Troy Harrison is the author of "Sell Like You Mean It" and "The Pocket Sales Manager." He helps companies navigate the elements of sales on their journeys to success. To schedule a free 45-minute Sales Strategy Review, call (913) 645-3603 or email troy@troyharrison.com.
Members: Click on the registration link above to register via Zoom. You will need your BTA username and password to access the registration page. After registering with Zoom, you will receive an email containing information about joining the webinar.
Watch this page for additional "Building My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Building My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.