Diversifying My Business Webinar Series
Assisting dealers seeking to add new products & services
Length: One hour
Cost: Free to BTA members
The following webinars have been scheduled:
December 2025
Bundled Solution Selling & Pass-Through Financing: The Key to Diversifying Dealer Revenue
4 p.m. Eastern, Wednesday, Dec. 3
Matt Szczygiel, chief marketing officer, and Jim McMeel, vice president of sales, SalesChain
The future of the office technology dealership is diversified, data-driven and solution-oriented. Bundled selling brings together everything your customers need. But doing it effectively requires the right structure, consistency and insight.
During this webinar, join SalesChain and BTA for a conversation on the best practices of bundled solution selling: how to diversify your offerings, simplify complex quotes and position your dealership for long-term success. With perspectives from both the dealership and software sides of the business, you will walk away ready to modernize your approach to solution selling.
Szczygiel, chief marketing officer, leads SalesChain's marketing and communications strategy, focusing on brand positioning and dealer engagement. Since joining the company in 2019, he has overseen brand development, digital presence and strategic messaging across the office technology industry.
As vice president of sales, McMeel brings more than three decades of industry experience to SalesChain. After 20 years as an independent dealer and more than a decade in software sales with Compass Sherpa, he now helps dealers nationwide modernize operations and improve profitability through better sales processes.
Members: Click on the registration link above to register. You will need your BTA username and password to access the registration page. After registering, you will receive an email containing information about joining the webinar.
Watch this page for additional "Diversifying My Business" webinars, to be announced as they are scheduled.
Interested in sponsoring a Diversifying My Business webinar?
Email Valerie Briseno at valerie@bta.org for more information.