Join BTA as an IT Vendor

Why IT Vendors Should Join the Business Technology Association (BTA)

For IT vendors, BTA provides unmatched access to copier dealerships and managed service providers
(MSPs) that are diversifying into IT services. Vendors gain visibility, lead-generation opportunities and
a direct connection to a national community of technology resellers.

Direct Access to Dealers & MSPs

• Opportunities to exhibit at BTA regional and national events.
• Sponsorship and advertising platforms to promote products directly to decision makers.
• Networking opportunities with dealers expanding into IT services.

Lead Generation & Marketing

• BTA's publications and e-newsletters provide advertising channels to a nationwide audience.
• Targeted outreach opportunities via member-exclusive programs.
• Inclusion in BTA's Vendor Directory, visible to copier dealerships and MSPs.

Education & Market Insights

• Opportunities to present at BTA educational events and workshops.
• Access to industry research, benchmarking data and analyst insights.
• Engagement with BTA's peer group discussions to understand dealer challenges and
  opportunities.

Brand Credibility & Visibility

• Align your brand with a nearly 100-year-old trusted trade association.
• Build credibility with dealers and MSPs by contributing to educational sessions and member
  programs.
• Showcase products and services alongside top industry vendors at BTA conferences.

Partnership & Growth Opportunities

• Collaborate with dealers adopting managed IT services to expand your market.
• Mentorship and partnership programs to connect with emerging resellers.
• Long-term relationships built through BTA networking events and strategic programs.

BTA membership offers IT vendors a unique platform to build relationships, increase visibility, and generate new business opportunities with copier dealerships transitioning into managed IT services.

Click here to download an informational PDF and application.