January 2026 Office Technology
Table of Contents
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Feature Articles
Endless Opportunities
Looking toward the best growth strategies for 2026
Compiled by Brent Hoskins, Office Technology Magazine
Building the Right Culture
The five principles of technical customer service
by Don Crawley, Compassionate Geek
AI Insight
The AI Tectonic Shift
How to thrive in the age of intelligent automation
by Jonathan Blakey, Technology Assurance Group (TAG)
Legal Perspective
Click, Agree & Surrender
The power of mandatory arbitration
by Greg Goldberg, BTA General Counsel
Dealers Helping Dealers
Sales in the Field
Are reps able to create orders on the fly?
Compiled by Elizabeth Marvel, Office Technology Magazine
Principal Issues
Mergers & Acquisitions
Nine pitfalls in the process & how to avoid them
by Thomas Fimian, Levifi
Selling Solutions
Price Objections
How to handle them with current customers
by Troy Harrison, Troy Harrison & Associates
Executive Director's Page
Thank You, George, For Making It Happen
by Brent Hoskins, Office Technology
President's Message
Celebrating 100 Years of Your Association
by Debra Dennis, 2025-26 BTA President